• 75°

Smash Mouth will headline music acts for Cheerwine Festival

SALISBURY — Multiplatinum band Smash Mouth, best known for its hit song “All Star,” will be the headline act for the third annual Cheerwine Festival on May 18.

Smash Mouth

In addition, two Carolina-based bands, Livehouse and StellaRising, and Nashville-based The Southern Gothic will perform on the Hotwire Communications Stage.

The festival will also feature a variety of street performers, known as “buskers,” including Blazin’ Blues Bob, Lucas Beam, David Myers & Courtney Puckett, Zoe, Kia Rice and Lisette Rodriguez.

Cheerwine, the iconic family-owned soft drink company, and its hometown of Salisbury will be host for what company officials predict will be the biggest Cheerwine Festival yet. The free festival will be from noon to 10 p.m. May 18 in downtown Salisbury.

Cheerwine fans will enjoy ice-cold Cheerwine, live music, Southern food, shopping, family-friendly activities, a beer garden and local craft vendors.

Festival-goers will be able to sample the flavors of the Carolinas, free of charge, by enjoying the “tastes of the Carolinas,” compliments of Food Lion. Participating brands include:

• Hushpuppies from House-Autry.

• Cheerwine floats from Mooresville Ice Cream.

• Cheerwine barbecue sauce from Cackalacky.

• Freshly baked biscuits from Renwood Mills.

For the first time, Cheerwine also will host a scavenger hunt from noon to 6 p.m., with fans searching for clues all over downtown Salisbury for a chance to win prizes. To participate, visit the Cheerwine Fan Club tent at the festival.

Other activities on tap:

• From noon to 5 p.m., delve into Cheerwine’s history at the Rowan Museum. Back for the first time since the brand’s centennial celebration in 2017, the Rowan Museum’s free Cheerwine exhibit will take fans on a walk through the soft drink’s last 102 years.

• The F&M Bank Kids’ Zone will be open all day, featuring games and activities.

• Cheerwine merchandise will be available for purchase.

• Food, drinks and crafts from local vendors will be available all day. All food, beverage and craft vendors will be announced in early April. Cheerwine fans can watch for updates at CheerwineFest.com and on the official Facebook event page.

“We’re grateful to the tens of thousands of Cheerwine fans who joined us last year and can’t wait for everyone to see what we’ve got planned for 2019’s festival,” said Joy Ritchie Harper, vice president of marketing for Cheerwine and a fifth-generation founding family member.

“We’re proud of our Carolina roots, and we co-host this event with the city of Salisbury to celebrate the region’s uniquely Southern tastes, sounds, culture and amazing people.”

The 2017 and 2018 Cheerwine Festival resulted in a cumulative $1.5 million boost to the city’s economy, with more than 60,000 people taking to the streets to celebrate the beloved local soft drink.

“Salisbury is proud to be the birthplace of Cheerwine,” Salisbury Mayor Al Heggins said. “The soft drink company has called our city home for more than a hundred years. We’re delighted to present this third annual celebration of all things Salisbury and Cheerwine, and we’re looking forward to welcoming Salisburians and visitors alike.”

For more information about the Cheerwine Festival, visit http://cheerwinefest.com.

Comments

Coronavirus

Kannapolis brewery linked to eight COVID-19 positives

Elections

Local Democrats call to ‘turn the state blue’ during virtual office reopening

Education

Funding flat, enrollment down slightly for Rowan-Salisbury Schools

Education

Catawba gets high marks in U.S. News and World rankings for fifth year

Business

China Grove soap store sets sights on expansion into Kannapolis

News

Charlotte, UNC game canceled after 49ers place players in quarantine

Crime

Blotter: Sept. 18

Coronavirus

County sees ninth COVID-19 death this week, more than 30 cases reported

BREAKING NEWS

Gov. Cooper announces schools can move K-5 to plan A; school board vote needed locally

Local

Wet weather brings crashes, traffic to standstill on interstate

Crime

Salisbury man victim of Facebook scam, duped out of $2,000

Crime

Two charged after fight outside Salisbury home

Education

Rowan-Salisbury Schools ships out thousands of old devices for refurbishing

Education

Caught in the infodemic: NC school policies frustrated by scientific challenges

East Spencer

East Spencer to hold community day, provide free food, supplies

Education

Shoutouts

Landis

Landis officials provide plan for COVID-19 funds, discuss town’s financial position

Education

Blattner brought technology into schools before it was cool

Education

State has slight decline in SAT scores

Local

New environmental specialists begin work on backlog soil evaluations

Local

Friends, colleagues say Seay left his mark on Rowan judicial system

Elections

Rep. Howard says ‘still work to be done’ as she seeks 17th term in House

Nation/World

Trump disputes health officials, sees mass vaccinations soon

Nation/World

‘Nothing left in the bucket’: Wildfire resources run thin