Food Lion Feeds, General Mills team up to fight hunger

Published 11:36 am Wednesday, July 6, 2016

SALISBURY  — Beginning today, Food Lion customers can save $2 instantly when they buy five participating items through July 12.

In addition, General Mills will donate $50,000 to Food Lion Feeds to help those struggling with hunger across the grocer’s 10-state footprint.

Food Lion Feeds partners with Feeding America and local food banks to support hunger-relief programs that help millions of Americans who are food insecure.

To qualify for the promotion, Food Lion MVP customers must purchase five participating items and scan their MVP card at checkout, where they will instantly receive a $2 coupon.

Participating items include Totino’s Pizza Rolls, Pillsbury Cinnamon Rolls and Cocoa Puffs Cereal.

For more information or to view the full list of participating items, visit

Through Food Lion Feeds, Food Lion is working to create a better tomorrow by uniting with customers and partners to help eliminate the difficult choices many families are forced to make when they are struggling with hunger.

Working toward its commitment to provide 500 million meals by the end of 2020, Food Lion Feeds has already donated more than 180 million meals through in-store campaigns, food donation program, local donations and volunteerism.