Food Lion Feeds launches ‘Make Every Basket Count’ campaign

Published 12:00 am Thursday, March 3, 2016

SALISBURY — Food Lion is partnering with its MVP customers and vendors to help solve hunger while offering customers a chance to win free groceries through its Food Lion Feeds “Make Every Basket Count” campaign, which started Wednesday and runs through March 22.

During the campaign, customers must use their MVP card to purchase five participating items which will generate a code they can use to play a virtual basketball game. Playing the game enters them for a chance to win free groceries for a year and helps generate meals to be provided to local food banks in partnership with Food Lion Feeds and Feeding America to help feed those in need.

To participate, customers must:

1. Purchase five participating items using their MVP card by March 22

2. Receive a code at the register

3. Visit to enter that code

4. Play the interactive basketball game to enter for a chance to win free groceries and earn meals to be donated

Each virtual basket scored will trigger a donation of one meal and also enters shoppers into a sweepstakes for a chance to win free groceries for a year. A drawing will take place each day to randomly select the winner. Twenty-one participants will win in total. Customers can play up to three times per day, but must do so in three separate transactions.

One hundred percent of donations benefit Feeding America, the nation’s largest domestic hunger-relief charity, and its network of 200 local food banks. There is no purchase necessary to play. For more information about the free method of entry, or to view the list of participating items, visit

Through Food Lion Feeds, the company says it is working to unite with customers and partners to help eliminate the difficult choices many families are forced to make when they are struggling with hunger. Working toward its commitment to provide 500 million meals by the end of 2020, Food Lion Feeds has already donated more than 155 million meals through in-store campaigns, like “Make Every Basket Count,” its food donation program and local donations and volunteerism.

To learn more about Food Lion Feeds or the “Make Every Basket Count” campaign, visit