Name that shoe: Rack Room offering girls a chance at fame

Published 12:00 am Friday, June 27, 2008

Girls shoes go by very cool names these days. Since it can be such a tough job to think of all these highly creative brand names, Rack Room Shoes is asking girls ages 7 to 12 to enter their most creative shoe name and a logo design in the Rack Room Shoes 2008 Name That Shoe Contest.
Sales associates at any Rack Room can provide an entry form. You can also enter online or download the rules at www.rackroomshoes.com.
“This is a fun way to get our younger customers involved in the process. We encourage them to get creative, and share their most zany, brainy or fun shoe names. They can also sketch a logo for the shoe if they like, it’s optional,” says Jan Mauldin, Rack Room Shoes director of marketing.
Entry forms must be returned to stores or mailed by July 12. A parent or legal guardian’s signature is required on the form.
Rack Room Shoes creative team will select a winner based on originality. The winner will receive a year’s worth of free shoes (valued at $600) and a $1,000 scholarship. The winner’s shoe name will be featured on the company’s Web site.
“You can enter as often as you like,” says Mauldin. “We’re counting on getting flooded with entries.”
Rack Room, which traces its roots to Salisbury, is based in Charlotte and is a member of the Deichmann Shoe Co., the largest privately owned shoe retailer in the world.