SALISBURY — The Rowan IDEA Center Foundation will resume its free workshop series for regional entrepreneurs at 6:30 p.m. Tuesday at City Tavern, 113 E. Fisher St.

The session is called “It’s All About the Pitch” and will be led by Renee Just, program facilitator for the IDEA Center.

She is director of the Center for Entrepreneurship and Experiential Development and an assistant professor in the Ketner School of Business at Catawba College.

The session will be an opportunity for startups and small businesses to discuss their business or idea for a business, product or service and learn how to craft a pitch that will capture attention in a short time.

Just has spent more than two decades working for million- and billion-dollar enterprises. She holds a Ph.D. in industrial and organizational psychology from Capella University, a master’s degree in industrial and organizational psychology from the University of New Haven and a bachelor’s in business administration from Albertus Magnus College.

Monthly sessions are scheduled for the second Tuesday from 6:30 to 8:30 p.m. at City Tavern. Other sessions will include:

• Business model canvas, Feb. 12.

• Market assessment, March 12.

• Entrepreneurial marketing, April 9.

• The 4 P’s: Price, Product, Placement and Promotion, May 14.

• Entrepreneurial finance, June 11.

The goal of the IDEA Center Foundation is to create a structured process to build and recruit entrepreneurs, startups and existing business owners for Rowan County’s long-term economic growth.

The foundation is helping create and grow young businesses through partnerships among government, academia and private sector leaders in Rowan County.

To register for the free workshops, go to www.rowanideacenter.com. For more information, contact the IDEA Center at info@rowanideacenter.com.

IDEA is an acronym for Innovation, Development, Entrepreneurship and Acceleration. The foundation works in partnership with the Rowan County Chamber of Commerce, Rowan County government, Catawba and Livingstone colleges, Rowan-Cabarrus Community College, business leaders and the Rowan County Economic Development Commission.