• 55°

Cheerwine Festival still on schedule for May

By Liz Moomey


SALISBURY— The Cheerwine Festival, scheduled for May 16, is still on despite the current COVID-19 outbreak.

As more events are canceled and Gov. Roy Cooper extended school closure date to May 15 on Tuesday, Cheerwine organizers say they are continuing to plan for the event that brought an estimated 60,000 visitors to downtown Salisbury last year.

Hank Hank Sforzini, a Cheerwine spokesman, declined an interview request about going forward with the festival and updates, but provided an official statement.

“The safety and health of Cheerwine Festival attendees, staff, vendors and volunteers is our number one priority. We’re continuing to closely monitor developments and follow recommendations from the CDC, federal, state and local agencies,” he said. “At this time, we are still planning to move forward with Cheerwine Festival on May 16, 2020, but will notify you immediately if plans change.”

City of Salisbury Communications Director Linda McElroy said nothing has changed yet about the Cheerwine Festival in an email. And she also shared the same official statement.

The Cheerwine Festival also is hosting a t-shirt design contest, which is open for voting at bit.ly/2Qqw2Xn. Voters can select a design from artists Johnathan Woods, Zachary Hall, Eli Bernhard, Eric Hewitt and Brianna Merritt. Voting ends Friday.

Judges selected the top five entries based on visual appeal, uniqueness and creative incorporation of Cheerwine. The winner will be announced around April 6, and will receive hotel accommodations, a Cheerwine Festival gift basket and downtown dollars.

The festival, which is in its fourth year, has resulted in a boost to the city’s economy since Cheerwine started it to celebrate its 100th anniversary. The estimated economic impact of the festival the community was $1.5 million in 2019.

Now, the festival is set for May 16 at noon to 10 p.m. in downtown Salisbury.

For more details on the festival, visit cheerwinefest.com or follow the Facebook event “The Cheerwine Festival.”



Rowan County reports 44 positive COVID-19 cases

Brincefield Cartoons

Mook’s Place: Small business smackdown


Police: Victim argued with someone before shooting in Jersey City neighborhood


Thieves hit 13 vehicles in three Salisbury apartment complexes


Sharon Randall: Staying whole in hard times


Local survey indicates most businesses impacted quickly by COVID-19


Clad in protective gear, local foundation sends hams home with families for Easter


Peace Corps volunteer’s job comes to abrupt end amid COVID-19 outbreak


Talkback, what online readers are saying about …


Torbush: Third Hall of Fame for East Spencer native


Landis police: missing 13-year-old returns home


Lawmakers hear about medical equipment shortage fears


Blotter: Kannapolis home broken into, vandalized


High school softball: Hornets had a shot at double-digit wins


Quotes of the week: ‘Really need to stay in business’


‘Let’s jam’: Knox Middle School party goes virtual during closure


Man listed in serious condition following Jersey City shooting


Man charged with manslaughter in death of stepfather


COVID-19 cases in Rowan reach 37; nine have recovered


Gerry Wood dealerships to close indefinitely during COVID-19 pandemic


Detention center officer assaulted during jail fight


Contact information for COVID-19-related questions


Novant Health picks Walgreens stores as drop-off points for supply donations


RCCC donates medical equipment to local hospitals