• 59°

Hotwire to offer new income-based bundle, open store downtown

SALISBURY — Hotwire Communications has begun offering income-based fast-speed internet bundles to Salisbury residents and will open a downtown store.

These moves come as Hotwire is “reaching out to those who are still on the fence,” said Michael Grandizio, Hotwire’s general manager.

About April, the company began offering new bundles to low-income residents looking for a fast, reliable internet connection, said Katelin Rice, Hotwire’s community development manager. The income-based offer will start at $14.99 at for 50-megabit-per-second speed for city residents, Rice said.

“Everything is technology-based now,” she said. “Without good internet, kids can’t do their homework; they can’t research for projects.”

The internet is used for much more than just streaming and gaming, Rice said.

“For us, it is so important that everyone has access,” she said.

However, Rice said the $14.99 rate will not be offered to all customers.

“Subscribers must qualify for these rates,” Grandizio said.

Rice said anyone interested should speak with a sales specialist for specifics.

Still, the goal is to help bridge the “digital divide,” she said.

“Hotwire has been offering this service since April, and many have already subscribed and are enjoying our services,” Grandizio said.

The new storefront — located at 114 S. Main St. — will be equally important in making sure Hotwire can reach those on the fence about subscribing to the local service. By locating the storefront downtown, Rice said the company is aiming to maintain a “sense of localized service” that was there with Fibrant.

In 2018, city voters in a referendum approved turning over management of the municipal-owned Fibrant service to Hotwire.

Hotwire’s downtown location will be a place for customers to try out and learn how to use products.

Customers will be able to sit in a demo area that will offer hands-on experience using the new products such as “voice remotes,” Rice said.

“It is a more face-to-face individualized experience,” she said. “You walk right in.”

“All of this has really come from a lot of feedback that we have gotten,” Rice said.

“One of the greatest things about Fibrant was it was local,” Rice said. A lot of residents felt they might lose that with Hotwire coming in, she said.

Hotwire is here to serve with a sole focus on the Salisbury community, Rice said.

“Downtown is where everything happens,” Rice continued. “Salisbury is such a close community.”

Grandizio agreed that Hotwire’s focus is local.

“Over the last six months or so, I have had the great opportunity to meet with and listen to all results of those conversations and our commitment to our customers and the community in general,” Grandizio said. “The customer support center, education sessions, bundles … are best priced with a face-to-face, personal approach to customer service.”

The downtown location is expected to open within the month, Rice said. A store at 1415 Martin Luther King Jr. Ave. will remain open as well.

For more information, visit http://salisbury.fision.com.

Contact reporter Samuel Motley at 704-797-4264. 

Editor’s note: This article was updated at 1:23 p.m. July 1 to state that Hotwire will offer a 50-megabit-per-second speed as part of the new bundle. The article previously used an incorrect unit of measure. We apologize for the error.



RSS talks first steps for new federal relief totaling $66 million

China Grove

Gary’s Barbecue staff, customers look back at 50 years


Salisbury Lions Club names Person of the Year, Lion of the Year at 78th annual banquet


Student COVID-19 numbers show first decline since plan A

High School

High school golf: Fowler competes in state tournament


Amazon announces new distribution center for North Carolina


House passes bill to bar Cooper from mandating COVID shot


Rowan County sees death 302 from COVID-19; Health Department to host final mass vaccine clinic

Ask Us

Ask Us: What happened to work on South Fulton Street home?


Blotter: Woman says she was shot in hand on Lincolnton Road


Rowan Sheriff’s Office charges Salisbury man with operating illegal gambling business


Blotter: Rockwell man arrested on felony drug, breaking and entering charges


Rep. Amber Baker discusses legislative session during Rowan Democrats breakfast meeting


Thousands of locals, out-of-towners gather for a groovy time at annual Hippie Fest


N.C. Zoo ready for expansion if lawmakers OK funding


RSS budgeting for tens of millions in federal COVID-19 relief funding

East Spencer

‘Back in full swing’ for the spring: East Spencer community gathers for food, fun and fellowship at Spring Fest


Rowan native Lingle among those honored with NC Military Veterans Hall of Fame induction


Former pro baseball player, Tar Heel standout Russ Adams finds new career with Trident Insured


Profoundly gifted: Salisbury boy finishing high school, associates degree at 12


Cheerwine Festival will stick to Main Street, stay away from new park in September


Celebrating Rowan County’s early cabinetmakers


Service Above Self announces youth challenge winners


Economic Development Commission creates search tool for people seeking Rowan County jobs