• 48°

Details coming together for May 18 Cheerwine Festival

Staff report

Salisbury-based Cheerwine will host what it expects to be the “biggest Cheerwine Festival ever” in its third consecutive year.

The free festival is scheduled from noon to 10 p.m. May 18 in downtown Salisbury.

Cheerwine fans will enjoy ice-cold Cheerwine, live music, Southern food, shopping, family-friendly activities, a beer garden and local craft vendors.

“We’re grateful to the tens of thousands of Cheerwine fans who joined us last year and can’t wait for everyone to see what we’ve got planned for 2019’s festival,” said Joy Ritchie Harper, vice president of marketing for Cheerwine and a fifth-generation founding family member. “We’re proud of our Carolina roots, and we co-host this event with the city of Salisbury to celebrate the region’s uniquely Southern tastes, sounds, culture and amazing people.”

According to the company, the 2017 and 2018 Cheerwine festivals were a cumulative $1.5 million boost to the city’s economy, with more than 60,000 people in attendance.

“Salisbury is proud to be the birthplace of Cheerwine,” Mayor Al Heggins said in a news release. “The soft drink company has called our city home for more than 100 years. We’re delighted to present this third annual celebration of all things Salisbury and Cheerwine, and we’re looking forward to welcoming Salisburians and visitors alike.”

Photo courtesy of Studio 35 Photography The third annual Cheerwine Festival will be held May 18 in downtown Salisbury.

Food vendors from across the Carolinas will have bites available for purchase. Many will also offer Cheerwine-infused dishes, such as:

• Cheerwine float popsicles by King of Pops.

• Barbecue Cheerwine tacos by El Patron.

• Cheerwine funnel cakes with Cheerwine icing by Beaver Food Service.

• Cheerwine lattes, frappuccinos and waffles by Mean Mug Coffee Co.

• Cheerwine-infused cherries by Cherry on Top.

Festival-goers can enjoy the “Taste of the Carolinas” compliments of Food Lion. Participating brands include:

• Cheerwine hushpuppies by House-Autry.

• Cheerwine floats by Mooresville Ice Cream.

• Cheerwine barbecue sauce by Cackalacky.

• Fresh baked biscuits by Renwood Mills.

The Cheerwine Festival will boast a beer garden with eight Carolina craft breweries. Several breweries will offer Cheerwine specialty beers, including:

• New Sarum Brewing Co. will serve Cheerwine Lager, a classic American Pilsner with Cheerwine.

• Bull City Ciderworks will offer Cheerwine Cider, a hard cider infused with Cheerwine.

• Morgan Ridge Brewery & Eatery will serve Cheer Beer, a blonde ale blended with Cheerwine.

Music will be front and center at the festival, with performances by multiplatinum rock band Smashmouth, best known for its hit song “All Star,” as well as several acts from across the Southeast.

The musical lineup includes:

• StellaRising of Charlotte, 3:30-4:30 p.m.

• The Southern Gothic of Nashville, Tennessee, 5-6 p.m.

• Livehouse of Salisbury, 6:30-7:30 p.m.

• Smashmouth, 8-10 p.m.

The festival will feature a variety of street performers, known as “buskers,” including Blazin’ Blues Bob, Lucas Beam, David Myers and Courtney Puckett, Kia Rice, Zoe and Lisette Rodriguez.

Other activities will include:

• From noon to 6 p.m., Cheerwine will host its first scavenger hunt, with fans searching for clues all over downtown for a chance to win prizes. To participate, visit the Cheerwine Fan Club tent at the festival.

• Cheerwine history will be featured at the Rowan Museum from noon to 5 p.m. Back for the first time since the brand’s centennial celebration in 2017, the museum’s free Cheerwine exhibit will take fans on a walk through the soft drink’s last 102 years.

• The F&M Bank Kids’ Zone, open all day, will feature family-friendly games and activities such as rock-climbing and bounce houses.

• Cheerwine merchandise and craft items will be available for purchase, including Cheerwine-branded pet beds, Cheerwine-inspired jewelry, handmade bath bombs and candles.

For more information about the Cheerwine Festival, visit http://cheerwinefest.com.


Ask Us

Ask us: Will masks be required in Rowan County polling locations?


Political Notebook: Tillis, Cunningham differ on when to fill SCOTUS vacancy


Local state trooper, firefighter returns home after Army deployment


Blast from the past: Concordia Lutheran Church opens time capsule from previous century


Blotter: Salisbury man charged with damaging video camera, tresspassing


North Carolina man faces over 300 sex-related charges


Coastal flooding along Outer Banks closes roads


GOP hopeful Supreme Court battle will help shift election


‘Better chance of succeeding’: Moody, colleagues reflect on tenure, retirement


Collecting garbage: Locals work to beautify High Rock Lake during Clean Sweep


Salisbury man grateful parents’ story has impacted many


Celtics take big lead and hold on to top Heat 117-106


Downtown Salisbury ‘moving swiftly’ with developers interested in Empire Hotel


From fantasy to fact, Cherry builds a Hobbit House at his Treesort


Biz Roundup: CSP seeking to hire 100 new employees for plant expansion


Police, sheriff focus on education in addressing mask-wearing complaints


Candidates for East Area school board seat have widely different views on renewal


Cannon Mills’ whistle sounds again, brings nostalgia with it


UPDATED: Outbreak at jail annex over; new cases emerge at Kannapolis facility


In Senate race, Tillis calibrates ties to Trump


5 Charlotte officers recommended for dismissal after death in custody


Trump, Biden hit unlikely battleground state of Minnesota


Maui Invitational moving to Asheville during pandemic


Supreme Court Justice Ruth Bader Ginsburg dies at 87