• 45°

Details coming together for May 18 Cheerwine Festival

Staff report

Salisbury-based Cheerwine will host what it expects to be the “biggest Cheerwine Festival ever” in its third consecutive year.

The free festival is scheduled from noon to 10 p.m. May 18 in downtown Salisbury.

Cheerwine fans will enjoy ice-cold Cheerwine, live music, Southern food, shopping, family-friendly activities, a beer garden and local craft vendors.

“We’re grateful to the tens of thousands of Cheerwine fans who joined us last year and can’t wait for everyone to see what we’ve got planned for 2019’s festival,” said Joy Ritchie Harper, vice president of marketing for Cheerwine and a fifth-generation founding family member. “We’re proud of our Carolina roots, and we co-host this event with the city of Salisbury to celebrate the region’s uniquely Southern tastes, sounds, culture and amazing people.”

According to the company, the 2017 and 2018 Cheerwine festivals were a cumulative $1.5 million boost to the city’s economy, with more than 60,000 people in attendance.

“Salisbury is proud to be the birthplace of Cheerwine,” Mayor Al Heggins said in a news release. “The soft drink company has called our city home for more than 100 years. We’re delighted to present this third annual celebration of all things Salisbury and Cheerwine, and we’re looking forward to welcoming Salisburians and visitors alike.”

Photo courtesy of Studio 35 Photography The third annual Cheerwine Festival will be held May 18 in downtown Salisbury.

Food vendors from across the Carolinas will have bites available for purchase. Many will also offer Cheerwine-infused dishes, such as:

• Cheerwine float popsicles by King of Pops.

• Barbecue Cheerwine tacos by El Patron.

• Cheerwine funnel cakes with Cheerwine icing by Beaver Food Service.

• Cheerwine lattes, frappuccinos and waffles by Mean Mug Coffee Co.

• Cheerwine-infused cherries by Cherry on Top.

Festival-goers can enjoy the “Taste of the Carolinas” compliments of Food Lion. Participating brands include:

• Cheerwine hushpuppies by House-Autry.

• Cheerwine floats by Mooresville Ice Cream.

• Cheerwine barbecue sauce by Cackalacky.

• Fresh baked biscuits by Renwood Mills.

The Cheerwine Festival will boast a beer garden with eight Carolina craft breweries. Several breweries will offer Cheerwine specialty beers, including:

• New Sarum Brewing Co. will serve Cheerwine Lager, a classic American Pilsner with Cheerwine.

• Bull City Ciderworks will offer Cheerwine Cider, a hard cider infused with Cheerwine.

• Morgan Ridge Brewery & Eatery will serve Cheer Beer, a blonde ale blended with Cheerwine.

Music will be front and center at the festival, with performances by multiplatinum rock band Smashmouth, best known for its hit song “All Star,” as well as several acts from across the Southeast.

The musical lineup includes:

• StellaRising of Charlotte, 3:30-4:30 p.m.

• The Southern Gothic of Nashville, Tennessee, 5-6 p.m.

• Livehouse of Salisbury, 6:30-7:30 p.m.

• Smashmouth, 8-10 p.m.

The festival will feature a variety of street performers, known as “buskers,” including Blazin’ Blues Bob, Lucas Beam, David Myers and Courtney Puckett, Kia Rice, Zoe and Lisette Rodriguez.

Other activities will include:

• From noon to 6 p.m., Cheerwine will host its first scavenger hunt, with fans searching for clues all over downtown for a chance to win prizes. To participate, visit the Cheerwine Fan Club tent at the festival.

• Cheerwine history will be featured at the Rowan Museum from noon to 5 p.m. Back for the first time since the brand’s centennial celebration in 2017, the museum’s free Cheerwine exhibit will take fans on a walk through the soft drink’s last 102 years.

• The F&M Bank Kids’ Zone, open all day, will feature family-friendly games and activities such as rock-climbing and bounce houses.

• Cheerwine merchandise and craft items will be available for purchase, including Cheerwine-branded pet beds, Cheerwine-inspired jewelry, handmade bath bombs and candles.

For more information about the Cheerwine Festival, visit http://cheerwinefest.com.



Weak jobs report spurs questions about big fed spending


Judge limits footage that family can see of deputy shooting in Elizabeth City


Woodland, two others share lead; Mickelson plays much worse but will still be around for weekend at Quail Hollow


Former NHL player to open mobster themed bar in Raleigh


California population declines for first time


GOP leaders differ on bottom line for state spending


Police: Man killed in shootout with officers in Winston-Salem


Man charged after thieves rob would-be gun buyers of wallets, shoes


Blotter: Four added to sheriff’s most wanted list

High School

High school football: Some anxious moments, but Hornets win state title


Photos: Salisbury High Hornets win big in 2AA championship game


County manager outlines projections for the upcoming fiscal year budget, suggests uses for stimulus money


Miami-based Browns Athletic Apparel opens second screen printing location in Salisbury


At funeral, fallen Watauga deputies remembered as ‘heroes’


COVID-19 cluster identified at Granite Quarry Elementary


More than half of North Carolinians have now taken at least one vaccine shot


City hopes to cover expenses in 2021-22 budget with surplus revenue generated this year


Fallen tree proves to be a blessing for local nonprofit Happy Roots


Quotes of the week


Health department drops quarantine time from 14 to 10 days


Blotter: More than $100,000 in property reported stolen from Old Beatty Ford Road site


City fights invasive beetles by injecting trees with insecticide


City names downtown recipients for federal Parks Service grant

China Grove

China Grove Town Council weighs 2021-22 budget priorities, supports buying body cameras