The Rowan County United Way this week will move its offices to the second floor of the Salisbury Post, located at 131 West Innes St. in downtown Salisbury.

For more than 20 years, the United Way was located at the Hanford Dole Chapter of the American Red Cross. The United Way, however, says the Red Cross’ plans for the building resulted in the move.

The United Way will begin moving its offices Tuesday with help from Rowan Vocational Opportunities, Rowan County Rescue Squad, and the Salisbury Fire Department. United Way Associate Director Jackie Harris said the organization should be operational in its new space by Feb. 4.

“We are very grateful to the Salisbury Post for this opportunity as it will enhance the visibility and accessibility for our United Way,” United Way Board President Bill Burgin said in a news release. “We are highly optimistic about not only relocating but implementing our new community impact model.”

The community impact model will shift the United Way away from the “shotgun” strategy that focuses on funding direct services that align with achieving measurable outcomes rather than addressing root causes. The Rowan County agency, like many others have done, is looking at ways to maximize impact and increase efficiency.

Executive Director Jenny Lee said the decision to move into the Salisbury Post’s building was made based on the future and growth of the organization. Being in the location will allow the United Way to better reach and serve the community, Lee said.

Salisbury Post Publisher Greg Anderson commented on the move by saying the newspaper is glad to provide office space and accommodations to a vitally important institution in the community.

“We look forward to assisting United Way in their commitment to providing needed services for years to come,” Anderson said in a news release. “We are confident this choice will further enable them to make powerful strides towards Community Impact.”

Once open, the United Way’s office hours will be 8 a.m. to 5 p.m. Monday through Friday. The organization’s phone number will be 704-633-1802.