• 45°

NASCAR for sale? Possibilities are limitless

By Kent Bernhardt

For the Salisbury Post

News of the possible sale of NASCAR sent tremors through the motorsports community Monday.  Long timers in the sport started biting their nails almost immediately.

It’s hard to imagine the sport without a member of the France family at the helm, where they’ve been comfortably seated since NASCAR was a tiny sparkplug.

Still, change can open new doors of opportunity in a sport trying to weather a decline in ticket sales and TV viewership.  To be fair, that’s a malady that’s beginning to affect all professional sports, from football right down to curling.

But I have to admit, it’s especially interesting to imagine this particular sport under new ownership.  What would NASCAR look like if, say, McDonald’s took the reins?

Concession stands would undergo a swift makeover for sure – with breakfast now served all day.  But the facelift wouldn’t stop there.

For branding purposes, drivers may be forced to add a “Mac” prefix to their last names.  While Jamie MacMurray would be all set, it may take us a while to get used to Jimmie MacJohnson, Kevin MacHarvick, or Kyle MacBush.

And can you imagine instead of a champagne shower, the winning driver covered in a giant MacFlurry in victory lane?

What if Disney decided it wanted NASCAR?

With the help of Pixar, children would flock to the TV screen as today’s drivers are joined on the track by animated Disney characters in their own cars.  Imagine a heated screaming match between Brad Keselowski and Donald Duck.  It’s just what the sport needs.

A cable giant like Spectrum or Comcast could come up with the cash, but that would mean drastic alterations in NASCAR land for sure.

To begin with, rule changes could dictate that any driver with a mechanical problem during a race would have to wait on pit road until a licensed service technician arrives to repair the car – sometime between 10am and 4pm.

Walgreen’s could join with Subway to purchase NASCAR, guaranteeing thousands of smaller tracks would open on virtually every street corner.

Microsoft could buy it, insuring we’d see more frequent crashes.

And let’s not dismiss the possibility that the government could rush in and take over the sport.

Fans would immediately begin purchasing tickets through online ticket exchanges designed to offer more choice and save them money.

And, of course, if you like your favorite driver, you can keep your favorite driver.

Yes, the possibilities are limitless.



Two more charged for operating illegal gambling businesses


A.L. Brown celebrates seniors with signing day


Rebounding, but not recovered: Rowan County tourism begins challenging path toward normalcy

High School

High school baseball: Padgett leads Mustangs; 100th win for West coach Graham


RSS superintendent, Board of Health discuss strategies for increasing student vaccination rates


Gas stations report shortages as pipeline shutdown drags on


Lawyers: Black man didn’t drive into deputies who shot him


Liz Cheney says Trump and GOP backers threaten democracy


Rowan Health Department clarifies county’s COVID-19 death total is 301


Landis approves new land development ordinance, zoning map


Landis approves body camera, stun gun purchase for public safety officers


One charged, another dead on sheriff’s most wanted list


No injuries after car shot eight times on Old Concord Road


RSS talks first steps for new federal relief totaling $66 million

China Grove

Gary’s Barbecue staff, customers look back at 50 years


Salisbury Lions Club names Person of the Year, Lion of the Year at 78th annual banquet


Student COVID-19 numbers show first decline since plan A

High School

High school golf: Fowler competes in state tournament


Amazon announces new distribution center for North Carolina


House passes bill to bar Cooper from mandating COVID shot


Rowan County sees death 302 from COVID-19; Health Department to host final mass vaccine clinic

Ask Us

Ask Us: What happened to work on South Fulton Street home?


Blotter: Woman says she was shot in hand on Lincolnton Road


Rowan Sheriff’s Office charges Salisbury man with operating illegal gambling business