• 61°

Monster Energy extends NASCAR sponsorship through 2019

CHARLOTTE (AP) — Monster Energy will remain the title sponsor of NASCAR’s top Cup Series through 2019 in an extension announced Tuesday.
Monster is not expected to be back after next year as NASCAR will re-evaluate how it sells its sponsorship. The Monster contract with NASCAR is estimated to be worth $20 million annually.
The energy drink company signed a two-year deal in late 2016. The initial contract was an instant success for Monster, which saw Kurt Busch drive a car sponsored by Monster Energy to victory in the Daytona 500.
The brand is a strong fit for NASCAR as the series tries to energize its fan base and appeal to a younger demographic.
___
More AP Auto racing: https://racing.ap.org

Comments

News

Airplane makes emergency landing at Raleigh-Durham Airport

News

Race-blind redistricting? Democrats incredulous at GOP maps

Local

‘Stories behind these squares’: Town of Cleveland unveils country’s barn quilt mural, trail

Local

Mayoral candidates Alexander, Heggins discuss ‘Fame,’ protesting, pandemic

Education

Supporters of former Knox assistant principal speak up after resignation

Local

Volunteers focus on South Ellis Street for 11th annual BlockWork program

Education

Accounting firm to present annual school district audit report Monday

Lifestyle

Rowan Rockhounds Composite Youth Mountain Bike Team meetings set

Faith

Faith briefs: Barbecue fundraiser, harvest festival set for Nov. 6

Business

A hidden gem on Highway 29, Fusion Salon celebrates more than 15 years in business

Education

Walser honored by Smart Start Rowan

Lifestyle

Two of everything: Estate sale will raise money for cystic fibrosis

Lifestyle

Thanksgiving pie sale to raise funds for Meals on Wheels Rowan

Local

Salisbury council selects firm to assist in recruiting a new city manager

Business

Biz Roundup: Community job fair Thursday at West End Plaza

Nation/World

Deal on Biden’s $2T plan edges closer; Harris is ‘confident’

Nation/World

Film crew voiced complaints before fatal on-set shooting

Crime

Juvenile shot Saturday on West Bank Street, hospitalized

Local

City, Bell Tower Green Inc. sign agreement formally handing over maintenance responsibilities

High School

East holds off South for homecoming victory

Business

NC unemployment on 12-month streak of lower rates

High School

High school football: West comes up just short against Concord

Coronavirus

FDA says Pfizer COVID vaccine looks effective for young kids

Nation/World

Warrant: Baldwin didn’t know weapon contained live round