SALISBURY — Civic leader and philanthropist William C. “Bill” Stanback died Wednesday of complications from a fall.

Funeral arrangements are being made today.

“Stanback” became a household name in Salisbury and beyond because of the headache powders developed by Stanback’s father, marketed with the memorable slogan, “Snap back with Stanback.”

The family sold the company in 1999, but well before that Bill Stanback had taken a leadership role in Salisbury civic life, serving as Salisbury’s mayor for a term and supporting many causes.

Nancy Stanback, his wife, said she found him unconscious at the bottom of steps leading into their house over a week ago. Though he responded well to treatment at Presbyterian Hospital in Charlotte and moved to rehabilitation at Novant Health Rowan Medical Center last week, he took an unexpected turn for the worse this week and died Wednesday.

Bill Stanback was 95.