Biz Briefs 2/4/18

Published 12:00 am Sunday, February 4, 2018

Food Lion unveils MVP “Shop & Earn” personalized monthly rewards

SALISBURY — Starting Thursday, Food Lion began a new way for its customers to significantly increase their savings through personalized offers on products and categories they already buy.

Through Shop & Earn — an enhancement to the company’s current MVP Customer Rewards Program — shoppers can easily save more every month, in addition to their MVP savings and coupons.

To celebrate the program’s launch, Food Lion Feeds is partnering with Feeding America to donate one meal to local food banks for each Shop & Earn activation, up to 1 million meals.

Now available to customers across its 10-state footprint, shoppers can enroll online at or via the Food Lion Mobile App.

“Shop & Earn is a unique loyalty program that puts our customers in charge of their savings,” said Deborah Sabo, senior vice president of marketing at Food Lion. “The more our customers shop, the more they will save. Offers are targeted to customers based on their specific purchases, fueling a program with nearly endless savings opportunities.”

To enroll, customers should do the following:

  1. Activate: To activate personalized monthly offers to their MVP Card, customers should visit and access the Shop & Earn tab on the Savings Hub or via the Food Lion Mobile App.
  2. Shop & Earn: Shop their offers with their MVP Card until they reach their goal. Progress can be tracked at or via the Food Lion Mobile App. Rewards are instantly loaded to their MVP Card.
  3. Redeem: Rewards are automatically redeemed on their next shopping trip.

Shop & Earn is being rolled out to customers across its operating area following successful and insightful pilots in the Raleigh and Greensboro markets last year.

In addition, new offers will be made available the first of each month. Customers can begin earning rewards once they visit the Shop & Earn landing page to activate and begin tracking and will have until the last day of the month to earn rewards. These rewards may be redeemed until the end of the following month.

Shoppers can easily track their earnings progress on each offer online or via the new Food Lion Mobile App. In addition to viewing their personalized offers and rewards earnings, customers can save even more by also loading digital coupons to their MVP Card.

For more information about Shop & Earn, visit

Second performance added on Feb. 8 for opening of Dance for the River 

WINSTON-SALEM — Yadkin Riverkeeper announced Tuesday that a second film showing and dance performance has been added for the opening of “Dance for the River” by photographer Christine Rucker on Feb. 8 at 8 p.m.

The dance performance will feature dancers from UNC School of the Arts’ School of Dance.

Yadkin Riverkeeper also announced a series of seminars that will take place during the exhibit through March 11.

All events are at the Southeastern Center for Contemporary Art (SECCA) in Winston-Salem and are free but require tickets. Visit to register.

“Our annual meeting and first performance at 5:30 p.m. quickly sold out,” said Terri Pratt, executive director of Yadkin Riverkeeper. “This is a special experience and we want as many people to see the performance and film as possible. We’re glad that we can host the second showing.”

“Dance for the River” is a dance, film and photography exhibit that interprets the variety of North Carolina’s Yadkin River and its environmental threats. Photographer Christine Rucker photographed dancers as they improvised to the river’s diverse landscapes. The exhibit runs through March 11.

During the exhibit will be a series of seminars for children and adults. The seminars are free but require registration at

SECCA is located at 750 Marguerite Drive in Winston-Salem.

“Dance for the River” is a collaborative effort between Christine Rucker Photography, Yadkin Riverkeeper, Phoebe Zerwick, Helen Simoneau Danse, UNC School of the Arts’ School of Dance, Yadkin Arts Council, Southeastern Center for Contemporary Art, and the Wake Forest University Humanities Institute.

Sponsors for the program include Yadkin Riverkeeper, Yadkin Arts Council, John Willingham, the John W. and Anna H. Hanes Foundation, Ralph Womble, Wells Fargo, National Endowment for the Humanities and Wake Forest University Humanities Institute.