East Innes Street shopping center welcomes two new businesses
SALISBURY — Chipotle and Pivot Physical Therapy have joined Buffalo Wild Wings as tenants in the shopping center in the 1500 block of East Innes Street.
Chipotle had its grand opening Thursday; Pivot Physical Therapy opened about one month ago.
Wayne Prichard, who does field marketing for Chipotle, said that because Salisbury is located between Charlotte and Greensboro, the city is a “perfect location” for a Chipotle restaurant.
“First and foremost, as we’re growing, we’re getting into (and) expanding into these communities around major areas. We wanted to get that fresh food to people,” Prichard said.
The store, located on the right-hand side of the shopping center, is one of more than 2,300 Chipotle restaurants nationwide.
Prichard said it’s important to Chipotle that the company become part of the community.
“We want to be a good neighbor,” he said.
One way Chipotle does that is holding benefit nights for local organizations with a generous profit-sharing model. Any organization that hosts a fundraiser at Chipotle gets 50 percent of the proceeds earned during the benefit.
“That’s three or four times what most restaurants give,” Prichard said. “And it can really move the needle. I’ve had fundraisers get good chunks of operating costs paid.”
Chipotle serves burritos, tacos, burrito bowls and salads. It recently added queso to the menu.
Stephanie Smigiera and Cory Lail are physical therapists at Pivot Physical Therapy. The clinic is next to Buffalo Wild Wings on the left side of the shopping center.
Pivot has clinics in seven states, including North Carolina. Lail said Pivot usually selects markets based on where it sees a need.
“It’s not necessarily the amount of people. It’s not necessarily what Salisbury’s going to look like in 10 years. It’s just, like, ‘Hey, do we feel like we have an opportunity to help people?’” Lail said.
Smigiera said Pivot clients work exclusively with physical therapists.
“We don’t use any type of PTA or tech. It’s all direct care from a PT, which is really nice,” Smigiera said.
“PTA” stands for physical therapist assistant.
“I’d say it’s extremely rare to have PT’s one-on-one all the time, to just have the ability, with our training, to take you from Point A to wherever you need to go after that,” Lail said.
The clinic offers helps with orthopedic problem, balance and coordination, concussions, and a number of other conditions.
“Pretty much anything that walks through the door, we’ll be able to handle it, outside of any hospital emergency,” Lail said.
The clinic is open from 7 a.m. to 7 p.m. Monday through Thursday and 7 a.m. to 5 p.m. Friday.
There is one more available space in East Innes Street Shopping Center, between Pivot and Chipotle.
For information about the space, contact Bryan Wyker of the Providence Group at 704-644-4583.
Contact reporter Jessica Coates at 704-797-4222.