• 73°

Jeter’s Deli – a place for everyone: Restaurant enjoys a loyal following

By Jessica Coates

SALISBURY – Walt Bradshaw has been coming to Jeter’s Deli for the last 14 years, and he orders the same thing every day.

Two eggs, scrambled. A side of bacon. Fruit. Wheat toast. A cup of coffee.

“And it’s kept me going since ’99. I get good check-ups from the doctor and my insurance nurse comes by to see me every now and then. And they say, ‘What do you credit your health to?’ I say, ‘Well, I think it’s good food,’” Bradshaw said.

But it’s not just good food that Jeter’s Deli — located at 702 Jake Alexander Blvd. — provides.

Bradshaw, who is a retired sales engineer, has lived alone since he and his wife separated in 1997. He said that coming to Jeter’s to get his breakfast — and his lunch — gives him an excuse to get out of the house.

“I get a lunch carry-home because I live by myself and I don’t have anyone to cook with or cook for or even cook for me,” Bradshaw said. “Jeter’s has got a lot of friendly people here. And most of them are like me, they’re all retired. And we get lonesome. And we come here and it’s just like coming to somebody’s house.”

Jeter’s Deli owner Mahesh Patel said that is the atmosphere he’s tried to cultivate.

“One customer comes here at 5:30 in the morning every day,” Patel said. “Before we even open, he’s got to be here first.”

Patel said that the man always orders the same thing, so they named it after him – the Robert Special.

“Scrambled eggs, cheese, grits on top of the eggs…And when all of his friends come in, they say, ‘Oh, I want the Robert Special,’” Patel said.

Patel has owned Jeter’s Deli for the last 19 years. Before that, a man named Jeter owned the restaurant for five years.

Patel said he has a few customers who have been coming since before he even owned the restaurant.

He said he also has steady employees and a consistent menu, which appeal to the restaurant’s loyal diners.

“We’ve had many of the same (things) for the last 19 years; we just add a couple of things here and there,” Patel said.

Patel said that, in addition to retirees, Jeter’s also has a loyal lunch crowd made up of workers who want something quick — usually a sandwich or a salad.

“So it doesn’t take long to prepare. And some of the stuff, sometimes we say, ‘Oh, we’re going to sell this much stuff,’ so we kept it ready. And when they come in it’s ready to go.”

Jeter’s Deli is only open for breakfast and lunch, so people like Bradshaw have to go elsewhere for dinner. But, in recent years, Patel has expanded the restaurant’s hours so that it is open on Sundays.

Contact reporter Jessica Coates at 704-797-4222.



Rowan County sees death No. 302 from COVID-19; Health Department to host final mass vaccine clinic

Ask Us

Ask Us: What happened to work on South Fulton Street home?


Blotter: Woman says she was shot in hand on Lincolnton Road


Rowan Sheriff’s Office charges Salisbury man with operating illegal gambling business


Blotter: Rockwell man arrested on felony drug, breaking and entering charges


Rep. Amber Baker discusses legislative session during Rowan Democrats breakfast meeting


Thousands of locals, out-of-towners gather for a groovy time at annual Hippie Fest


N.C. Zoo ready for expansion if lawmakers OK funding


RSS budgeting for tens of millions in federal COVID-19 relief funding

East Spencer

‘Back in full swing’ for the spring: East Spencer community gathers for food, fun and fellowship at Spring Fest


Rowan native Lingle among those honored with NC Military Veterans Hall of Fame induction


Former pro baseball player, Tar Heel standout Russ Adams finds new career with Trident Insured


Profoundly gifted: Salisbury boy finishing high school, associates degree at 12


Cheerwine Festival will stick to Main Street, stay away from new park in September


Celebrating Rowan County’s early cabinetmakers


Service Above Self announces youth challenge winners


Economic Development Commission creates search tool for people seeking Rowan County jobs


Amy-Lynn Albertson: Arts and Ag Farm Tour set for June 5

High School

High school baseball: Mustangs top Falcons on strength of hurlers


Biz Roundup: Application process now open for Rowan Chamber’s 29th Leadership Rowan class


Keith Mitchell leads McIlroy, Woodland by 2 at Quail Hollow


States scale back vaccine orders as interest in shots wanes


Major US pipeline halts operations after ransomware attack


NC budget dance slowed as GOP leaders differ on bottom line