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Pop and doughnuts: Cheerwine Kreme returns to stores today

Staff report

SALISBURY — Cheerwine Kreme, which debuted last summer as a combination of the flavors of Cheerwine and Krispy Kreme Doughnuts, has returned to stores for a limited time.

Cheerwine Kreme is available at Food Lion, Harris Teeter, Bi-Lo and Ingles stores.

The two North Carolina-born brands are celebrating milestone birthdays this year: Cheerwine is 100 years old; Krispy Kreme is 80.

From now through September, Cheerwine Kreme is available in 2-liter and 20-ounce bottles in those major grocery chains and select convenience stores in North Carolina and South Carolina.

It is also available online at Cheerwine.com.

Cheerwine Kreme tastes like Cheerwine with a hint of Krispy Kreme’s original glazed flavor.

“We’re grateful to the generations of Carolinians who’ve made it possible for Cheerwine to spend the last century, and Krispy Kreme to spend the last 80 years, delighting their taste buds and being part of their special moments,” said Joy Ritchie Harper, Cheerwine’s head of marketing and a fifth-generation family member of Cheerwine’s founder.

“Cheerwine Kreme is a celebration of uniquely Carolina tastes and our deep roots in the region. We had such an amazing response last year in the Carolinas that we had to bring it back for a limited time, especially during such a milestone year for both of us,” she said.

Cheerwine Kreme isn’t the first time Cheerwine and Krispy Kreme Doughnuts have collaborated to make a one-of-a-kind treat. Back in 2010, the two joined forces to bring fans the Cheerwine-filled Krispy Kreme doughnut, which sold out in many shops during its limited availability.

Not only is Cheerwine Kreme hitting shelves this month, so are hundreds of new $100 instant-win cans of Cheerwine (sprinkled throughout 12 packs of Cheerwine and Diet Cheerwine). The instant win cans can be found among Cheerwine’s 100th anniversary collectible series of throwback cans from past decades.

New editions of the commemorative cans will continue to roll out through 2017.

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