Two Catawba students pursue business ventures
SALISBURY — Two Catawba College students — Madalyn Liefert, a business major pursuing a concentration in entrepreneurship, and Francis Grimes, a psychology major pursuing a minor in entrepreneurship — have been accepted into the Catawba Entrepreneurship and Experiential Development (CEED) lab, on campus.
The two students both have active ventures. One of the students has a business venture relating to personal care. The other has a business venture that is related to food.
The students recently traveled to Charlotte to meet with Louis Foreman, the CEO of Enventys, a company focused on product development and kickstarter marketing.
The students were accompanied by Jay Abraham, Ketner School of Business dean, and Dr. Renee Just, an assistant professor and director of the CEED lab. The meeting was to explore next steps in bringing these students’ products to market.
Discussions concerned options available, potential prototypes and a path to crowdfunding.
Just called the meeting “a very exciting step for our students and the CEED program as a whole.”
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