Biz briefs 2/5
KANNAPOLIS — Ideal Health Biotechnology LLC has joined the North Carolina Research Campus in Kannapolis to accelerate research and development of its dietary supplements made from natural, plant-based compounds.
Ideal has an antioxidant spray made from grape seed extract available in China. A second generation of the spray is in development. The company also is working on an algae mist and eye vitamin. The products are designed to help with digestion, eye disease and diabetes, particularly in the elderly.
Ideal Health is leasing office space on the third floor of the David H. Murdock Core Laboratory Building that is part of an existing laboratory suite.
Lei Wu, chief executive officer and co-founder of Ideal, and administrative assistant Maggie Li anticipate expansion of space and staff because of the demand from Chinese consumers for natural dietary supplements formulated and manufactured under stricter U.S. regulations.
Parent company Ideal Shanghai manufactures dietary supplements and other home health devices and products for Chinese markets. It has established distribution networks throughout China and exceeded $50 million in sales. Bill Wang, resident of Ideal Shanghai, visited the Research Campus last year and decided to locate the company’s first U.S. office and laboratory there.
“In China, our strength is in manufacturing and sales,” Wu said. “We do not have as many capabilities as far as developing new formulations and doing the testing like they have here. The NCRC is like a gold mine with scientists, scholars and equipment.”
Wu has met several scientists from the eight UNC system universities represented on the Research Campus. He said he is looking forward to working with them to develop their findings on everything from phytochemicals in fruits and vegetables to brain development and cancer biology into marketable products.
“The NCRC is a great place for our company to grow through research partnerships,” Wu said. “There are a lot of resources here for us, and we are grateful for the opportunity. If the NCRC wasn’t here, we wouldn’t be in the U.S.”
“Ideal brings to the NCRC the opportunity to marry the research our scientists are conducting with experts in product development and marketing,” said Mark Spitzer, vice president of operations for Castle & Cooke North Carolina and mission support for NCRC. “Ideal’s work reflects the campus’ mission and will build their business, support our scientists and, most importantly, bring nutritionally-based products to market that will help people live healthier lives.”
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