• 43°

10 to Watch: Cheerwine

See all 10

10towatch2017-sm

Cheerwine, the soft drink, celebrates its 100th birthday in 2017, so naturally its on the “10 to Watch” list.

L.D. Peeler created the effervescent, cherry-flavored beverage in 1917 despite a sugar shortage during World War I. The business is still privately owned and managed by the same founding family, five generations of whom have worked there.

 

Cliff Ritchie currently heads Cheerwine, which is owned by Carolina Beverage Corp.

Today, Cheerwine is most widely available in grocery stories, convenience stores and restaurants throughout the Southeast. Cheerwine’s footprint actually extends across the United States if you consider that Cheerwine in glass bottles is sold in locations such as Cost Plus WorldMarket, Fresh Market, Cracker Barrel Country Stores and many other independent stores, the company reports.

Cheerwine also is available in food service places such as PDQ, Carolina Ale House, Cookout and Bojangles.

“Cheerwine’s reach extends far beyond the traditional distribution channels — many people order Cheerwine online at www.Cheerwine.com,” says Angela D’Amario, who helps with company marketing.

Cheerwine plans a big, public centennial celebration in Salisbury in May, and the company will be unveiling commemorative packaging in early 2017. D’Amario promises the company has “much, much more ‘under its cap’ for the year.”

The Post had a little fun answering the following questions on the soft drink’s behalf.

— Mark Wineka

0102ne-ten-cheerwine-logo

Name: Cheerwine

Age: 100

Address: Salisbury

Job: Being delicious, refreshing

Favorite book: “Cherries and Cherry Pits” by Vera B. Williams.

Who would play you in a movie: Actress Cherry Jones, who starred as U.S. President Allison Taylor in the series “24.”

What would you want to be your last meal: A Hap’s Grill hot dog, Bojangles seasoned fries and Cheerwine in a bottle.

Biggest challenge of the year ahead: Getting people to double their intake of Cheerwine.

Biggest hope for 2017: People tripling their intake of Cheerwine.

Who you’ll be watching in 2017: Sun Drop. Since Piedmont Cheerwine Bottling recently bought the franchise distribution rights of Sun Drop Bottling in Rowan, Cabarrus, Iredell and Stanly counties, the two regional favorites have an even stronger kinship.

Your reaction to being named one to watch? What took so long?

 

Comments

Local

Catawba holds baccalaureate services for Class of 2021

News

$9M settlement for two men wrongfully sent to death row

Nation/World

China lands spacecraft on Mars in latest advance for its space program

Business

Gas crunch hits Washington; Colonial Pipeline paid nearly $5 million in Bitcoin ransome

Coronavirus

State mostly returns to normal operations after 15 months of lockdowns, restrictions

Crime

Blotter: Man accused of stealing car, crashing it

Crime

Man faces new charge of attempted murder for father’s shooting

BREAKING NEWS

Gov. Cooper lifts indoor mask mandate for most situations, gathering limits

Crime

Barnes gets new punishment of two life sentences in Tutterow couple’s 1992 murder

High School

High school football: State’s top honor goes to Jalon Walker

Local

Scout’s Honor: With dedication of flag retirement box, Salem Fleming earns Eagle Scout rank

College

North Carolina king, queen of NCAA lacrosse tourneys

Education

Kannapolis seniors walk elementary schools

Local

Local real estate company employees come out in force to build Habitat house

Local

Quotes of the week

Coronavirus

Auditors find oversight lacking for $3 billion of state’s pandemic aid

Nation/World

When will gas situation return to normal?

Local

Rowan native Shuping posthumously receives Concord Police Department’s Medal of Valor, Purple Heart

News

GOP measure on penalties for rioting draws fire

News

Black high school softball player told to cut hair

Coronavirus

State shows 303 COVID-19 deaths in Rowan

Coronavirus

CDC: Fully vaccinated people can largely ditch masks indoors

Crime

One arrested, another hospitalized in Castor Road stabbing

China Grove

China Grove Roller Mill open for tours Saturday