• 59°

Vicky’s Kitchen makes dinner easy with meal delivery service

By Amanda Raymond
amanda.raymond@salisburypost.com

SALISBURY – Performance Produce is known for growing, packaging and shipping fruits and vegetables all over the Southeast. Now, the company will be bringing those same fresh products to your doorstep to help you prepare homemade meals.

Performance Produce is offering a home delivery service through Vicky’s Kitchen to give households everything they need to prepare a healthy meal made from local ingredients.

Vicky’s Kitchen is part of Vicky’s Brand, a daughter company under Performance Produce.

Waylon Dudley, marketing director, said the company is always looking for different opportunities to offer their fresh produce to customers.

Virginia Roach, vice president of Performance Produce, came up with the idea of offering a home delivery service. She and husband J.R. are the owners of Performance Produce.

Dudley said other meal delivery services in different parts of the country have been successful.

“We’re looking to capture just a portion of that (success),” he said.

The service will be offered locally for now, from Winston-Salem to Concord and from Lexington to the east side of the Lake Norman area.

The meal boxes included all the ingredients needed to create the meal, including spices. The only thing the recipient may need to get on their own is cooking oil. All of the ingredients are individually packaged.

Instructions for the meal are included in the box, but for those who are more visually-inclined, there are online instructional videos available on the company’s website.

“We’re looking for quick and easy delicious meals,” Dudley said.

Most meal boxes contain seven ingredients or less and take about 20 to 30 minutes to prepare. They feed about four to six people and come in two sizes: traditional and deluxe. Dudley said the two target markets are millennials and busy families who like quick and easy meals.

Vicky’s Kitchen partners with a local protein company to provide the meats for the meals. The offerings will depend on what is fresh at Performance Produce at the time.

Dudley said ordering will work like a cafeteria-style restaurant – people can pick the type of meat they want, pick their sides and pick a dessert.

That flexibility is what Dudley says sets Vicky’s Kitchen apart from other meal home delivery services.

Dudley said he has enjoyed looking for healthy recipes to include in the meal boxes. For the Thanksgiving meals, they were able to offer a sweet potato casserole recipe that used caramelized bananas instead of marshmallows. They also found a recipe for a pumpkin pie that creates its own crust.

Vicky’s Kitchen is offering the home-delivered meals again for the Christmas season, and will eventually offer weekly subscriptions. Dudley said he is also working on offering meals that are child-friendly but still healthy.

Vicky’s Kitchen will donate a boxed meal to a family in need through the Salvation Army for every 10 meals sold during the holiday season.

Another part of the Vicky’s Brand is Vicky’s Gift Baskets. The company offers fruit, holiday, spa and coffee and tea baskets.

They can also use a company’s branded items to put together custom corporate baskets.

One of the baskets the company is still working on, the “Taste of Salisbury,” will include locally produced products like Cheerwine and Uglies from the Apple Baking Company.

“It’s a way for people to send the taste of Salisbury to their friends,” Dudley said.

Dudley also said the baskets can be used for employee and company recruitment.

As an incentive, gift baskets shipped to a location in Rowan County get a 10 percent discount. If locals from Rowan County pick up the gift baskets instead of having it delivered, there is a 20 percent discount. Only one of those discounts can be used at one time.

The company hopes to add more to the Vicky’s Brand in the future.

Expect a two-day delivery time for the meal boxes during the Christmas holiday. Vicky’s Kitchen will be accepting orders through Dec. 21. Order online at VickysGiftBaskets.com or call 704-870-2502, Monday – Friday, 9 a.m. – 5 p.m.

Contact reporter Amanda Raymond at 704-797-4222.

Comments

Elections

Requests for absentee ballots top 9,000 in Rowan

Local

Spencer approves supplemental USDA loan for Park Plaza project

Business

11 locals will make up Empire Redevelopment Task Force

Local

New finance director excited to prove himself, continue on path set by predecessor

Coronavirus

County health officials report four new COVID-19 deaths

Elections

Trump promotes health care ‘vision’ at stop in Charlotte but gaps remain

Crime

Blotter: Woman charged with stealing mom’s dog

Business

Rowan County hires Howden as new finance director

Local

Exhibit about Jim Crow-era travel on display at NC Transportation Museum

Elections

GOP elections board members resign over absentee settlement

Crime

Drive-by shooting injures 24-year-old Salisbury man

Crime

Highway Patrol: Vehicle fled after striking, killing pedestrian on Camp Road

Local

Locals to be inducted into NC Military Veterans Hall of Fame

Business

Fall fun, with a twist: Patterson Farm adjusts to guidelines, offers new version of traditional events

Nation/World

Sayers, Piccolo friendship lives on in ‘Brian’s Song’

Education

Partners in learning passes last year’s special needs fashion show fundraiser with all-virtual event

Education

Shoutouts

Elections

Former history teacher to use ‘working knowledge of the issues’ in state House race

Business

Chamber adds more than 50 new businesses during Total Resource Campaign

Education

School board candidates for Salisbury seat split on consolidation

Education

Virtually no internet: Rural NC families struggle with online access for school-age children

Education

Horizons Unlimited taking learning to students this semester

Nation/World

NTSB: Pilot’s actions likely caused Earnhardt Jr. plane crash

Nation/World

2 Louisville officers shot amid Breonna Taylor protests