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Holidays bring greater need for charitable giving to local agencies

By Wilson Cherry

As we approach the holiday season, many of us reflect upon the depths from whence we have come — intellectually, spiritually and socio-economically.

While we tend to get caught up in the material glitz, glamor and commercialism of Christmas, many people find this to be a sad and depressing time.

As we are bombarded with a vast array of advertising, commercials and promotional activities, there are still many people anguishing in the grip of poverty and depression.

For centuries, there has been some form of gift giving or recognition for those we care about.

The most frequent and common explanation is that gifts are given to commemorate the birth of Jesus, The Christ, much like the wise men who journeyed from afar to see the newborn Savior.

For those of us who profess, believe and practice Christianity, the sense of giving and sharing is more than a habit, routine or tradition.

As a major collaborative effort by the Rowan County United Way, along with the Salvation Army Angel Tree, Toys for Tots, Operation Santa or Project Santa and the Salisbury Post’s Christmas Happiness Fund have been actively working together to see that many families with children can have a joyous Christmas without having to deal with sadness and stress.

Throughout my lifetime, I have been blessed abundantly.

Yet, I frequently remember and rejoice when I think about the generosity and support of the Salvation Army, which provided my family with aid when we faced a very difficult situation. One of 16 local United Way agencies, their assistance allowed my mother and father to purchase a transistor radio for me which stimulated my interest in mass-media and led to me enjoying a wonderful experience in radio for over 30 years.

At this time I would like to personally appeal to everyone who is able to give, share or provide a service to some individual, family or charitable organization.

This can help inspire, motivate and positively change the fortune, hope and future of some child or family, much like I have benefited.

During this season let us show our thankfulness as we follow the Lord’s example by reaching out and touching someone’s life and giving thanks for what we have.

Peace on Earth and good will toward men and women.

Wilson Cherry is the director of community affairs at Rowan Vocation Opportunities.



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