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Planet Fitness donating enrollment fees to Boys & Girls Clubs of America

NEWINGTON, NH – As a company committed to eliminating judgement and intimidation while promoting kindness and acceptance, Planet Fitness is launching a special promotion to continue its fight against bullying – one of the No. 1 concerns for parents today.

From Nov. 9 through Nov. 16, Planet Fitness is inviting everyone to join for only a $10 enrollment fee for both the $10 and $19.99 monthly memberships, and the company and its franchisees will donate 100 percent of the enrollment fees to Boys & Girls Clubs of America and STOMP Out Bullying to benefit its philanthropic initiative, The Judgement Free Generation.

Each $10 donation will support The Judgement Free Generation’s mission of combatting the judgement and bullying faced by teens through funding programming, training and resources.

Planet Fitness has been a proud champion of encouraging people to be “judgement free,” inviting members to come work out as they are, without fear of being criticized or judged. With more than 1,200 locations nationwide, each location’s walls provide inspirational messages of encouragement such as “You Belong” and “No Critics.”

Planet Fitness launched The Judgement Free Generation in March 2016 with an initial $1.3 million commitment to Boys & Girls Clubs of America and STOMP Out Bullying to fund pro-kindness and anti-bullying programs nationwide.

Since the program’s introduction, anti-bullying tools and resources created by STOMP Out Bullying have been made available to the more than 4,000 Boys & Girls Clubs across the country, and trainings have been held for Boys & Girls Clubs’ staff to create positive, judgement free environments that will help kids thrive.

According to Chris Rondeau, Planet Fitness’ chief executive officer, “Making people feel accepted and respected is something we have always proudly stood behind. With one in four kids reporting being bullied today we are truly approaching an epidemic, which is why we have joined this movement to take a stand against bullying and focus on promoting kindness and inclusion.

“Through the collective work with our two non-profit partners Boys & Girls Clubs of America and STOMP Out Bullying, we have the opportunity to positively impact so many of our nation’s kids and teens, and this eight-day national sale is just one of the many ways we’re going to continue our support for this cause.”

Additionally, to bring its judgement free philosophy into another deserving community, Planet Fitness along with “EXTRA” host Mario Lopez will unveil a brand new mini Planet Fitness within the Boys & Girls Club of Pasadena, Calif.

Mario Lopez, who is a Boys & Girls Club alumnus and STOMP Out Bullying Global Ambassador, helped Planet Fitness finish the renovation and reveal the new fitness facility to the Boys & Girls Club kids and teens.

The new mini Judgement Free Zone in the Boys & Girls Club of Pasadena is the second of its kind in the country. Featuring the same motivational and inspirational messages on the walls and the brand’s signature purple and yellow colors and branded equipment, the fitness room mirrors Planet Fitness clubs throughout the U.S.

Local California Planet Fitness franchisees supported the renovation by donating equipment, and the company’s staff helped transform the room from a storage closet to a bright workout space. The first mini fitness facility was built in the Boys & Girls Club of Manchester, NH in September, and is part of Planet Fitness’ and its franchisees’ plan to provide safe and welcoming workout environments to local Boys & Girls Clubs throughout the country.

“Our young people face many barriers to leading a life of positive health and wellness, including social challenges like bullying,” said Jim Clark, president and CEO of Boys & Girls Clubs of America. “Our partnership with Planet Fitness, and the creation of Judgement Free Zones in select clubs around the country provide critical resources, putting our kids and teens on the path to a great future.”

Ross Ellis, founder and CEO of STOMP Out Bullying said, “We are deeply grateful to Planet Fitness for their generosity and for their commitment to sharing our vision of kindness, empathy and no judgment. It is my hope that other companies will follow suit, thereby creating a world of kindness for all youths.”

To watch Mario Lopez unveil the new mini Judgement Free Zone at the Boys & Girls Club of Pasadena, tune in to “EXTRA” on Thursday, Nov. 10. Check local listings.



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