SALISBURY — Beginning this week, Food Lion customers can earn a $20 coupon in free groceries by shopping at Food Lion using their personal MVP card.

The “Easy as Pie” promotion runs through Nov. 22 and is a simple way for customers to watch their savings grow.

To earn the $20 coupon, customers should simply follow these steps:

• Shop six times between Sept. 28 and Nov. 22 with their personal MVP card.
• Spend at least $50 per shopping trip.
• Earn a $20 Food Lion coupon at the bottom of the receipt after sixth qualifying trip.
• Redeem the $20 coupon during their next shopping trip. Coupons are valid two weeks from the date of issue.

Promotional progress is tracked at the bottom of each receipt. For purchases to qualify for the promotion, customers must use their personal MVP card. The Food Lion MVP card enables customers to take advantage of lower prices available throughout the store. If a customer does not have a MVP card, they can enroll for free in stores or online.

Purchases of pharmacy, alcohol, tobacco, gift cards, lottery and postage stamps do not count toward the $50 purchase requirement. Customers can view full details of the “Easy as Pie” promotion online at www.foodlion.com/shoptrackreceive.

Customers can also access increased savings by visiting the MVP Coupon Hub at www.foodlion.com/coupons or scanning their MVP card in-store at the grocer’s MVP Savings Centers located near the entrance of any Food Lion store.