SALISBURY — Now through Oct. 11, Food Lion shoppers can save a quarter with every private brand item purchased, up to $10, during the grocer’s “Quarter Back” promotion.  A purchase of at least four private brand products with an MVP card will earn shoppers a coupon good on their next shopping trip.

Customers can shop for more than 7,000 private brand items offered in stores. All items also have a double your money back guarantee, meaning if at any time a customer is not completely satisfied, they can return the product to their local Food Lion store and receive double their money back.

In 2015, Food Lion redesigned its private label packaging under the Food Lion brand, making shopping for these items easy to find. Updated package designs include Guiding Stars nutritional information added to the front panel to make it easier for shoppers to make purchasing decisions.

In addition, the company expanded its private brand offerings to fresh produce, including carrots, apples, potatoes, mushrooms, onions and more.

Food Lion’s complete family of private brands, which are eligible for the promotion, include:

• Food Lion brand: Products that offer a wide range of products, including produce, meat, dairy, bakery and much more.
• Nature’s Place: Natural and organic products featured throughout the store and free from more than 100 artificial ingredients.
• Taste of Inspirations: Premium brand quality products made from the finest “real” ingredients.
• Home 360: Non-food products such as household items like batteries, fire logs, charcoal as well as Home 360 Pet items, Home 360 Baby items and more.
• Healthy Accents: Health and beauty products.
• CHA-CHING: Products offering low prices on basic items to help customers meet their budget. Items include paper products, cookies, bread, sugar, oil, spices, dressings, condiments, peanut butter, toaster pastries, apple juice cocktail, chips, and laundry/cleaning products.

During the Quarter Back promotion, shoppers can repeat the deal as many times as they would like during the promotion period. A minimum of four private brand items must be purchased for the promotion to apply, not to exceed 40 items, or $10, in one shopping trip using a personal MVP card. Random weight items are not eligible for the promotion.

Coupons received may be used on the customer’s next shopping trip, but may not be used on the same day. All coupons are valid two weeks from issue date.