I’m all about the T-shirt: Attractions on Main markets new line
Published 12:00 am Sunday, April 17, 2016
By Susan Shinn
For the Salisbury Post
“I’m all about wine.”
“I’m all about the beach.”
“I’m all about the mountains.”
Whatever you’re “all about,” Attractions on Main most likely has the T-shirt for you.
The T-shirt line debuted at last month’s Fashions for A Cause fashion show that benefitted the Community Care Clinic. The cool thing about this line is that 10 percent of profits — before expenses — goes to programs that feed hungry children.
“I’m All About…” a subsidiary of Attractions on Main, made its first donation in December, to the Food for Thought program. Attractions on Main will celebrate 25 years in Salisbury in 2017.
Deborah Bowman, who owns the store with husband Rick, had been mulling such a line for several years, she says. “It’s similar to Life is Good. I thought the market needed a new T-shirt line. These T-shirts express something personal about each wearer.”
The Bowmans worked with a copyright attorney in Winston-Salem, and took their time in setting up the line.
“It just kind of evolved, step by step,” Bowman says. “We’ve been very pleased with the sales we’ve had.”
Although they’ve been approached about wholesaling the line, for now, it’s available exclusively at Attractions on Main, 2130 S. Main St., and through the Web site, www.imallabouttees.com.
The Bowmans’ daughter, Morgan, a college student, came up with the idea to donate funds to hungry children after she took a mission trip to the Philippines, and saw hunger first-hand.
“A customer mentioned Food for Thought, and that’s where we gave our first donation,” Bowman says.
Food for Thought provides backpacks full of food each weekend for students in Rowan-Salisbury Schools who do not have enough to eat at home.
Bowman says her customers helped pick out the T-shirt material, and have also made suggestions for additions to the “I’m All About…” line.
“I have a list this long of ideas,” Bowman says, spreading her arms high and low.
Bowman plans to make a donation at least twice a year, and has plans to expand the line. Right now, customers can choose from among “I’m all about wine,” (3/4-length sleeve), “I’m all about the beach,” “I’m all about the lake,” “I’m all about the mountains” and “I’m all about my babies,” which comes with a paw-print on it for dog or cat lovers. These T-shirts are all V-neck, but there’s also an “I’m all about coffee” in a scoop neck in a poly-cotton blend.
The short-sleeved T-shirts are $28, and the ¾-length T-shirt is $34. Look for a new “I’m All About…” T-shirt this summer.
“It’s something new that’s out there, and you can only get it in Salisbury,” Bowman says with pride. “We’ve had a great, great response to the T-shirts, which is what we wanted. Our customers have been so supportive. We really have the best customers.”
Freelance writer Susan Shinn lives in Salisbury.