• 75°

Avett Brothers, Cheerwine combining for ‘Giveback’ concert, big philanthropic prize

As the holidays approach, Cheerwine and The Avett Brothers are celebrating the people who take the time to give back to others and awarding one philanthropic person with an all-expense-paid trip to “Legendary Giveback IV.”

For the past three years, Cheerwine and The Avett Brothers have hosted a “Legendary Giveback” concert where proceeds go to nonprofits that support families and children. Nearly $200,000 has been raised to date.

This year’s “Legendary Giveback IV” will be held Dec. 4 in Knoxville, Tenn., and will live stream across the country.

From now until Friday, people across the country can join in the “giveback movement” by going to www.cheerwinegiveback.com and sharing a video or photo of their kindness in action for the chance to win an all-expense-paid trip to the “Legendary Giveback IV,” and a backstage meet and greet with The Avett Brothers.

The prize is valued at more than $5,000.

A press release from Cheerwine said the company “is honored to be the soft drink of choice for authentic, passionate and giving individuals.”

With entries to date ranging from ecosystem conservation and protecting the dolphins to a photographer using her talents to assist in the finding of donor organs, Cheerwine’s promotion celebrates selfless individuals devoted to sharing kindness and making the world a better place.

“We’re proud to be a catalyst for spreading cheer, along with The Avett Brothers,” said Tom Barbitta, senior vice president of marketing for Cheerwine. “We believe in authentic expressions of generosity, and that’s exactly what ‘Capture the Kindness’ represents.”

For information and to enter Cheerwine’s “Capture the Kindness” movement, visit www.cheerwinegiveback.com.

Formed in 2001 in Charlotte, The Avett Brothers are comprised of brothers Scott Avett on banjo and Seth Avett on guitar, along with stand-up bass player Bob Crawford and cellist Joe Kwon. Described as a rootsy amalgam of folk, country, bluegrass, rock and pop — with a jab of punk-style dynamics here and there – the band has released eight studio albums and several EPs, earning critical acclaim, a Grammy nomination and Rolling Stone’s 2009 Artist to Watch.

For more information, visit www.theavettbrothers.com or Facebook.com/theavettbrothers.

Launched in 1917 by L.D. Peeler, Cheerwine is owned and distributed by the Carolina Beverage Corp. and Cheerwine Bottling Co. in Salisbury. The company is still privately owned and managed by the same founding family, five generations of whom have worked there. Cliff Ritchie leads Cheerwine as president and chief executive officer.




Blotter: Sept. 19


Kannapolis brewery linked to eight COVID-19 positives


Local Democrats call to ‘turn the state blue’ during virtual office reopening


Funding flat, enrollment down slightly for Rowan-Salisbury Schools


Catawba gets high marks in U.S. News and World rankings for fifth year


China Grove soap store sets sights on expansion into Kannapolis


Charlotte, UNC game canceled after 49ers place players in quarantine


Blotter: Sept. 18


County sees ninth COVID-19 death this week, more than 30 cases reported


Gov. Cooper announces schools can move K-5 to plan A; school board vote needed locally


Wet weather brings crashes, traffic to standstill on interstate


Salisbury man victim of Facebook scam, duped out of $2,000


Two charged after fight outside Salisbury home


Rowan-Salisbury Schools ships out thousands of old devices for refurbishing


Caught in the infodemic: NC school policies frustrated by scientific challenges

East Spencer

East Spencer to hold community day, provide free food, supplies




Landis officials provide plan for COVID-19 funds, discuss town’s financial position


Blattner brought technology into schools before it was cool


State has slight decline in SAT scores


New environmental specialists begin work on backlog soil evaluations


Friends, colleagues say Seay left his mark on Rowan judicial system


Rep. Howard says ‘still work to be done’ as she seeks 17th term in House


Trump disputes health officials, sees mass vaccinations soon