• 61°

Rowan-Cabarrus Community College students give Kannapolis storefront a new look

Rowan-Cabarrus Community College

Marketing students at Rowan-Cabarrus Community College applied knowledge gained in the classroom in a real-world setting and helped a local merchant at the same time.

Students in instructor Nancy Whittaker’s visual merchandising class designed and installed a custom store window display for Scott’s Collectibles in the Cloverleaf Plaza shopping center. The students’ goal was to design a window that captured the attention of potential customers while communicating the store’s marketing message.

“The students had fun applying what they learned in the classroom to an actual retail setting. In addition, they had the opportunity to work as a team and meet the expectations of their clients, owner Scott Haas and his sister Christy Haas,” said Whittaker.

Scott’s Collectibles carries items including sports cards and memorabilia, NASCAR diecast, board games, card games, comic character figures, collecting supplies, display cases and NFL, NCAA, NBA, NHL and MLB licensed merchandise.

“Real world experience like this is a vitally important part of the student experience. Employers want employees with applicable experience and education,” said Dr. Carol S. Spalding, president of Rowan-Cabarrus Community College. “Students who take advantage of internships, co-ops, and hands-on projects like this get the most out of their education.”

The marketing students developed a family game time theme for the window which primarily features sports team checker sets, panoramic stadium puzzles and OYO mini-figures. They chose props to suggest a family room setting including a small rocking chair, multi-colored rug, family picture and family game time chalkboard sign. They decorated a tall fixture, which displayed the merchandise and the props in the unconventional window.

“I really enjoyed being able to put the window together for Scott’s Collectibles and the learning experience I took from it is something I will never forget,” said Naomi Ford, a student in the class.

The college’s marketing classes, covering everything from advertising approaches to marketing methods to pricing strategies, impart real-world knowledge and skills students will actually use on the job.

“We were recently lucky enough to have Nancy Whittaker’s marketing class come visit us and create one of our display windows. We are pleased that we could help students obtain some real world experience and also get an amazing display window out of it, too. Thanks to the students, Mrs. Whittaker and Rowan-Cabarrus Community College,” said Scott Haas.

Comments

Ask Us

Ask Us: How can homebound seniors be vaccinated?

Local

Political Notebook: Interim health director to talk COVID-19 at county Democrats breakfast

Local

‘Their names liveth forevermore:’ Officials dedicate Fire Station No. 6 to fallen firefighters Monroe, Isler

Crime

Blotter: Salisbury man charged for breaking into Salisbury high, getting juvenile to help

Nation/World

With virus aid in sight, Democrats debate filibuster changes

Local

City officials differ on how, what information should be released regarding viral K-9 officer video

High School

High school basketball: Carson girls are 3A champions

Lifestyle

High school, college sweethearts marry nearly 50 years later

Local

With jury trials set to resume, impact of COVID-19 on process looms

Legion baseball

Book explores life of Pfeiffer baseball coach Joe Ferebee

Education

Rowan-Salisbury Board of Education to receive update on competency-based education

Business

Biz Roundup: Kannapolis expects to see economic, housing growth continue in 2021

Business

A fixture of downtown Salisbury’s shopping scene, Caniche celebrates 15th anniversary this month

Local

Slate of new officers during local GOP convention; Rev. Jenkins becomes new chair

Landis

Landis officials narrow search for new manager to five candidates; expect decision within a month

Lifestyle

Together at last: High school, college sweethearts marry nearly 50 years later

Education

Rowan-Salisbury Schools sorts out transportation logistics in preparation for full-time return to classes

High School

Photo gallery: Carson goes undefeated, wins 3A state championship

Nation/World

Europe staggers as infectious variants power virus surge

Nation/World

Biden, Democrats prevail as Senate OKs $1.9 trillion virus relief bill

Nation/World

Senate Democrats strike deal on jobless aid, move relief bill closer to approval

News

Duke Life Flight pilot may have shut down wrong engine in fatal crash

News

Two NC counties get to participate in satellite internet pilot for students

Local

PETA protesters gather in front of police department