SALISBURY — Cinemark Tinseltown Theaters in Salisbury has partnered with Rowan Helping Ministries to fight hunger with the movie “The Hunger Games: Catching Fire.”
The theater at 305 Faith Road is hosting a food drive throughout the run of the new hit film starring Jennifer Lawrence as heroine Katniss Everdeen.
Kimberly Collins, director of resource development and community relations for RHM, said she wanted to take advantage of the hype surrounding the movie — the sequel to last year’s smash “The Hunger Games” — and called Tinseltown general manager Chris Church.
Both Church and Lydia Ledesma-Martos from the corporate office wanted to help stock the pantry shelves with food, Collins said.
“I simply asked if we could do a food drive to fight hunger on the heels of ‘The Hunger Games,’ ” Collins said.
“They were very kind about the idea and have agreed.”
Collins took a cot from the overnight shelter to the theater and set it up to attract attention. Food donations go on the cot, which she empties each day.
“As you and your family visit Tinseltown Cinemas in the days ahead, we ask you to take a few canned food items and drop them off there. Look for our food collection area,” she said. “This holiday season we have many families in need of food here in Rowan County.”
Contact reporter Emily Ford at 704-797-4264.