• 54°

SweetFrog leaps into business

By Emily Ford
eford@salisburypost.com
SALISBURY — SweetFrog is hopping.
Salisbury’s first self-serve frozen yogurt shop opened quietly Monday near Chick-fil-A on East Innes Street in Towne Creek Commons. But it didn’t take long for word to spread.
Dozens of people stopped in Wednesday over the lunch hour to choose from 24 flavors and 61 toppings. Some knew the drill, while others were froyo rookies.
Customers grab a cup, fill it up, add toppings and then place it on a scale at the cash register.
They pay 39 cents per ounce. The average dessert weighs about 10 ounces, or $3.90, but some people can pay as much as $7 for a bowl brimming with yogurt, sprinkles, brownies and more.
Jenni Catrell and her mother Patti said the treat was delicious.
“We’ve been waiting for it to open,” Jenni Catrell said. “We had yogurt for lunch.”
Another yogurt shop, Swirl It Up, is under construction in the Innes Street Market near Lowe’s. Swirl It Up plans to open soon into the vacant space next door to Capriano’s restaurant.
Mike Sellitto ate leaning against his car outside SweetFrog.
“It has good flavor, and it’s very refreshing,” he said.
Sellitto, who knew about SweetFrog after eating at the Kannapolis location, said he’ll probably stop by the Salisbury shop once a week.
A fast-growing company based in Richmond, Va., SweetFrog has also opened in Concord and Mooresville, as well as dozens of other North Carolina cities.
Many people said they were eating at SweetFrog because it’s healthy. Karina Almanza said she’d eaten fast food for breakfast and wanted to make a better choice for lunch.
She topped her yogurt with berries, kiwi, pineapple and strawberries.
While froyo enjoys a reputation as a healthier alternative to ice cream, it doesn’t take much for a bowl of frozen yogurt to top 500 calories, especially when customers prepare it themselves.
The smallest bowl at SweetFrog easily holds two servings. One serving, listed as four ounces on the nutrition labels, ranges from 80 to 140 calories and zero to five grams of fat. The yogurt comes in nonfat, low fat, nondairy and no sugar added.
While the self-serve topping bar features healthy options like fresh fruit and nuts, it also offers caramel, chocolate, peanut butter and cake in a variety of tempting forms.
Charles Dunlap prepared a bowl to take to his sister but passed on the sweet treat himself.
“I’m pretty health conscious,” he said, but admitted he would be back soon for his own cup.
Pfeiffer University students Haley Gourdie and Andrea Archila said SweetFrog is their favorite froyo chain because the yogurt tastes just as good but costs less than competitors.
Co-manager Heidi King said business has been steady since Monday, with after-school hours especially busy. SweetFrog employs 23 people and is still accepting applications.
Hours are 11 a.m. to 10 p.m. Monday through Thursday, 11 a.m. to 11 p.m. Friday and Saturday and 2 to 9 p.m. Sunday.
Contact reporter Emily Ford at 704-797-4264.
 
 
 
 
 

Comments

Comments closed.

Local

Rowan Sheriff’s Office will hold fundraisers, grow beards to help Marsh family

Crime

Blotter: Four charged with contributing to neglect of minor

Business

Umami Downtown aims to bring bold flavors to Main Street

Education

RSS Board of Education discusses latest draft of school justice partnership

China Grove

Touting experience, Don Bringle looks to retain seat on China Grove Town Council

Crime

Jury selection begins in trial of man charged with killing father

High School

High school football: Freeman a surprise weapon for Hornets

News

North Carolina’s $25 reward helped boost COVID vaccinations

Education

RSS makes masks optional, plans to revisit decision in November

Elections

Rowan, Cabarrus, Stanly GOP host U.S. Senate forum in Gold Hill for registered Republicans only

Crime

Juvenile shot Saturday expected to make full recovery

Crime

Blotter: Homeless man jailed after throwing rocks through woman’s front door

Local

Political Notebook: Rowan County elections supervisor speaks out after debate to replace him

Crime

Blotter: Kannapolis man charged with involuntary manslaughter

Ask Us

Ask Us: What are current enrollment numbers for Rowan-Salisbury Schools?

News

Airplane makes emergency landing at Raleigh-Durham Airport

News

Race-blind redistricting? Democrats incredulous at GOP maps

Local

‘Stories behind these squares’: Town of Cleveland unveils country’s barn quilt mural, trail

Local

Mayoral candidates Alexander, Heggins discuss ‘Fame,’ protesting, pandemic

Education

Supporters of former Knox assistant principal speak up after resignation

Local

Volunteers focus on South Ellis Street for 11th annual BlockWork program

Education

Accounting firm to present annual school district audit report Monday

Lifestyle

Rowan Rockhounds Composite Youth Mountain Bike Team meetings set

Faith

Faith briefs: Barbecue fundraiser, harvest festival set for Nov. 6