Food Lion launches new strategy in some stores

Published 12:00 am Wednesday, March 28, 2012

SALISBURY — Food Lion today launched a new brand strategy in 268 stores in Virginia, West Virginia and North Carolina, but none in Rowan County.
Food Lion is based in Salisbury.
The new strategy is based on customer feedback and continues to position the company for future success, Food Lion said.
“As part of our new strategy, we are committed to being recognized as a price leader, making our stores easier to shop, offering the greatest value in store brands and providing fresh produce,” said Cathy Green Burns, president of Food Lion. “We believe our new brand strategy enables us to better serve our customers in these markets.”
To celebrate the launch, Food Lion provided the first 200 customers today at each location a bag of free groceries.
In addition, the company plans to donate $50,000 in store brand food products to local charities.
Food Lion’s new strategy offers customers lower prices on 6,000 items throughout the store and access to quality store brand products at lower prices, including the company’s My Essentials value tier, as well as fresh produce and an easy and convenient shopping experience.
Read more in Thursday’s Post.