• 57°

Billboard part of Rowan-Cabarrus new image

Rowan-Cabarrus Community College News Service
A Rowan-Cabarrus Community College billboard has made Abby Harwood somewhat of a local celebrity.
Harwood, a Rowan-Cabarrus alumna and dental assistant at Mashburn, Zsambeky & Associates, is kicking off a billboard marketing campaign that features recent graduates from the college. Harwood received her diploma in dental assisting in July 2010.
“I came to Rowan-Cabarrus because I knew I’d be able to find a career,” said Harwood. “I chose the healthcare field because I wanted to help patients. I was pleased at how much assistance and support I received from the faculty and the college staff.
“The dental assisting program was very job-focused and left us feeling prepared for work. The dental assisting field is in high demand – over 75 percent of my classmates secured jobs soon after graduation,” said Harwood.
The billboard is located on Interstate 85 South between exits 76 and 75 near the college’s North Campus. College officials said the campaign will allow the college to share the success stories of former students as well as the potential of current students.
“We’re proud to have Rowan-Cabarrus graduates among our staff,” said Dr. Jonathan Zsambeky. “We have found that graduates like Abby are well-prepared for work and extremely skilled.”
Rowan-Cabarrus is in the process of rebranding the college.
“As we approach our 50th anniversary, it is an appropriate time to take a close look at our image. We want to make sure we’re aligned with the pulse of the community and meeting the needs of business for a well-equipped workforce,” said Dr. Carol Spalding, president of the college.
The college began working on this rebranding effort during fall semester and hopes to complete the process in the spring. Surveys, focus groups and interviews with students, employees and the community are key elements of the rebranding process.
“It makes a difference to have a real person on a billboard rather than clip art,” said Jeanie Moore, vice president of college advancement and continuing education. “People connect with other people.”
Harwood’s billboard is the first of what the college hopes will be a series of billboards featuring student success stories.
“There are so many stories of student success at the college. I hope we’ll be able to show people that Rowan-Cabarrus reflects the community. We have students of all ages, aspirations, skill levels and education. And we’ve probably got something for you,” said Spalding.
The billboard on Interstate 85 has a one-year option and will be changed to accommodate for the new branding strategy once complete.
“I would say Rowan-Cabarrus is an excellent learning institution and an excellent place to prepare for a career,” Harwood said. “I’m proud to be a graduate of Rowan-Cabarrus Community College.”
Other business at the Board meeting included:
• Introduction of new employees Steven Saine, information system analyst III; Dina Harkey, Academic and Career Advising Center director; Don Chunn, customer service manager; and Jonathan Chamberlain, chief of Planning, Capital Projects and Environmental Operations.
• Recognition of outgoing trustee Clyde Higgs.
• Introduction of new trustees Dari Caldwell and Dakeita Vanderburg-Johnson.
• Presentation of LEED “Gold” Certification for Sustainable Design from U.S. Green Building Council for Building 400 (North Campus)
• A presentation to the trustees on the college’s recent Title III grant from the U.S. Department of Education.
• Update on Career and College Promise for 2012 by Dr. Rod Townley, vice president, academic programs.
The college is registering students for the spring 2012 semester. Classes begin on Jan. 10, 2012. For more information, please see the Rowan-Cabarrus website, www.rccc. edu.

Comments

Comments closed.

East Spencer

East Spencer draws crowd for annual community day

Elections

In Rowan’s legislative races, Howard, Warren get off to strongest start in fundraising

Business

From Navy SEAL to Medicare agent, Trent Waller looks to continue serving his community

Elections

In 13th Congressional District race, Budd, Huffman differ on government’s role in COVID-19 help

Local

Rowan County Telecommunications joins new state digital 911 system

Education

School board will consider scheduling public hearings for Faith, Enochville closures

Business

Biz Roundup: Food Lion makes donation to support racial equality and justice

Elections

Republicans rally supporters at Saturday lunch

Elections

Budd holds wide lead over Huffman in fundraising, cash on hand

BREAKING NEWS

UPDATED: 1 shot, 5 in custody after shooting at haunted house that attracted 1,000 visitors

Nation/World

Trump picks conservative Amy Coney Barrett to fill Supreme Court seat

Coronavirus

Deadly September propels Rowan County to 100 deaths from COVID-19

Crime

Highway Patrol charges man in hit-and-run after finding vehicle hidden in woods

Elections

NC elections board, Republicans at odds over absentee ballot rule changes

News

Voters struggling with witness rules in early voting

News

Trump expected to announce conservative Amy Coney Barrett for Supreme Court

Coronavirus

County reports COVID-19 percent positive rate of 8%

Local

Rowan County United Way sets $1.5 million goal at drive-in kickoff event

Crime

Blotter: Adult daughters accused of beating up mother

China Grove

China Grove firefighters injured after truck overturns

Business

Salisbury VA to reopen entry, exit gates

Crime

Sheriff’s Office looking for suspect in Burlington Coat Factory theft

Elections

Requests for absentee ballots top 9,000 in Rowan

Local

Spencer approves supplemental USDA loan for Park Plaza project