SALISBURY — Cheerwine is searching for a young woman to be the company’s first Miss Cheerwine.
The woman selected will travel to concerts and events over the summer, meeting fans and spreading “good cheer” on a Cheerwine publicity tour as an ambassador for the Salisbury-bred soft drink.
Candidates must be 21 to 25 years old and live in Georgia, Maryland, North Carolina, South Carolina, Tennessee or Virginia.
Applicants can enter on www.facebook.com/cheerwine for the summer of weekend concerts, media interviews and stories shared with Cheerwine lovers on the road. The selected ambassador will receive a stipend for her summer appearances and event attendance throughout the South.
“Cheerwine is more than a soft drink, it’s an experience,” Tom Barbitta, vice president of marketing for Cheerwine, said in a release.
“We’re looking for a poised, enthusiastic young woman who can help us spread the legend and get Cheerwine into the hands of our fans with charm, confidence, sweetness and a sense of fun.”
Cheerwine, whose roots in Salisbury go back 94 years, is searching for a personality who reflects “the essence of Cheerwine,” the company said.
Selection criteria include leadership skills, charitable experience, work history and “the ability to embody the effervescence that is found in every can and bottle of the drink.”
Once chosen, the ambassador will be trained in Salisbury before traveling across the South this summer.
The company said the search for Miss Cheerwine is part of plans in 2011 to support the drink’s expansion to new markets in Tennessee and across the South.
For more information on how to apply for Miss Cheerwine and program guidelines, visit www.facebook.com/cheerwine. Entries must be in by May 16.
The winner will be announced on May 24.
Cheerwine is owned and distributed by the Carolina Beverage Corporation and Cheerwine Bottling Company in Salisbury.