Livingstone College will work with the United Negro College Fund to promote an update of the organization’s brand, fund officials say.
Since its inception in 1944, UNCF has been the largest private minority education assistance program in America, raising more than $2.8 billion to support more than 60,000 students who attend its 39 member colleges and universities and receive UNCF scholarships, internships and fellowships. Livingstone is a UNCF member school.
The updated brand identity and accompanying strategy “capture the strength and heritage of the organization while elevating it to a more contemporary and sophisticated level,” fund officials said in a press release. The changes support the mission of UNCF to help African American students get a college education.
“This is a proud and crucial moment for UNCF,” said Dr. Michael L. Lomax, UNCF president and chief executive officer. “This is a time to move forward and advance our brand while still embracing our heritage. UNCF is taking a bold step forward to attract new donors, reinforce our relevance and appeal to a broader base of public support.”