The 2008 North Carolina Watermelon Queen will be at two Salisbury Food Lion stores on Friday and Patterson Farm will be the vendor on site as part of the “Got To Be NC Products” promotional campaign.
Food Lion is supporting North Carolina farmers and food companies with the campaign that runs through June 24.
The promotion is meant to build consumer awareness and loyalty to North Carolina products. All Food Lion, Bloom and Bottom Dollar Food stores in the state will take part.
Fliers will feature the state’s products, and some stores will have local vendor in-store samplings.
Wine tastings, a visit by the 2008 North Carolina Watermelon Queen and the “Got To Be NC” Big Cart promotional vehicle will also be part of the promotion.
Agriculture is the No. 1 industry in North Carolina and contributes approximately $68 billion to the economy, according to the N.C. Department of Agriculture and Consumer Science.
This is the fourth year of the promotion.
Food Lion has an ongoing partnership with the N.C. Department of Agriculture and its “Goodness Grows in North Carolina” program.
“Food Lion LLC is excited about this partnership with North Carolina farmers and food companies,” said Jim Corby, vice president of produce merchandising, in a release about the program. “This is a great way to support our local growers and the ‘Goodness Grows in North Carolina’ label means the product is of the highest quality.”
The nearby Food Lion stores will have visits from the N.C. Department of Agriculture’s Big Cart, Watermelon Queen Brittany Mae White and local vendors for sampling:
Friday
11 a.m.-1 p.m.123 Mahaley Ave.
Vendor on site: Patterson Farm
3-5 p.m.525 Jake Alexander Blvd. W.
Vendor on site: Golding Farms
June 20
11 a.m.-1 p.m.
833 Hwy. 24-27 Bypass East
Albemarle
Vendor on site: Golding Farms and Nash Produce