Little Miss Coppertone gets an update
She still wears pigtails and a blue bikini bottom. But Little Miss Coppertone has a new look this summer.
Her hair is a more golden and her eyes bluer ó and instead of her canine pal pulling at her bottoms, he’s chasing her on a Jet-Ski.
And of course, she now wears a life vest, an orange one with black belts.
The new Little Miss Coppertone ads put her clearly outdoors, which the company hopes will remind families to wear their sunscreen when they’re enjoying their summertime activities.
When she was first introduced in 1959, there was a Norman Rockwell-like quality to Little Miss Coppertone, with slightly muted colors and a wide-eyed innocence in the image by Joyce Ballantyne Brand.
The late Brand used her own 3-year-old daughter as her inspiration.
ó Samantha Critchell,
AP Fashion Writer