S.C. university unveils new marketing effort
CONWAY, S.C. (AP) ó Coastal Carolina University is rolling out a new marketing effort in the Carolinas.
The campaign being unveiled Tuesday focuses on key aspects of the school, like the academic experience and attention that students receive.
It will also focus on programs such as the university’s Marine and Wetland Studies and PGA Golf Management programs.
The new campaign will feature television, radio, billboards and print ads across the Carolinas.
University President Dave DeCenzo says the idea is to establish the Coastal Carolina brand to increase enrollment, giving and academic quality.
Coastal Carolina is near Myrtle Beach. The public university has about 7,800 students.