• 70°

Recycling old Crocs

By SAMANTHA CRITCHELL
AP Fashion Writer
NEW YORK (AP) ó Old Crocs are getting a second chance ó and giving many needy people around the world their first pair of shoes. The maker of the ubiquitous plastic shoes is launching its SolesUnited initiative to the public, asking for donations of worn-out shoes to be recycled and turned into new ones.
The company started donating shoes a little over a year ago when the brand’s materials scientists figured out a way to recycle the plastic. But the plastic almost exclusively came from scraps created during the manufacturing process.
SolesUnited marks the opening of the program to the public with many retailers around the country accepting old shoes. It was to be announced on “The Celebrity Apprentice” Thursday night.
Crocs are made of Croslite material, a proprietary closed-cell resin that expands and contracts to mold to the wearer’s foot.
“It’s a great opportunity to give back,” Crocs CEO Ron Snyder says. “We’ve been very fortunate as a company.”
Fortunate is right: Crocs was a small business founded in 2002 in Niwot, Colo. Last year, it was one of the most widely traded Wall Street stocks, and it was named a top pick for this year by an analyst at PiperJaffray.
SolesUnited shoes have slight design tweaks to differentiate them from the traditional Crocs. Shoes recently sent to Malawi, for example, were without the back strap found on the original clog-style shoe.
Crocs’ distribution partner, the charitable Brother’s Brother Foundation in Pittsburgh has sent shoes around the world, including Chile, El Salvador, India, Pakistan, Kenya, Vietnam and Zimbabwe. During January, it filled nine oceangoing containers, each one holding 10,000 pairs of shoes.
But, says Luke Hingson, president of Brother’s Brother, this new expansion will bring the program “to a whole other level.”
The shoes are important in these developing countries because it reduces people’s exposure to foot injury and infection and they simply can walk farther when their feet don’t hurt.
SolesUnited Crocs are embossed to note that they use recycled plastic and are intended for charitable purposes and can’t be sold.
A similarly styled shoe, however, will be introduced in the U.S. as a fundraising tool.
“They’re unique. You’ll know you’re participating in the SolesUnited program if you’re wearing them,” Snyder says.
óóó
On the Net: http://www.solesunited.com

Comments

Comments closed.

High School

High school football: Hornets overpower South to secure playoff spot

Crime

Jeffrey MacDonald won’t be released despite deteriorating health

Business

Amazon warehouse workers reject union in Alabama

Nation/World

Ex-NFL player’s brain to be probed for trauma-related harm after Rock Hill shootings

Education

Duke University to require COVID vaccinations for fall term

Education

Cooper OKs bill offering K-12 students summer school option

High School

High school football: Record night for Pinckney as East cruises; Carson wins thriller in OT

Nation/World

D-Day survivor, WWII torch bearer Ray Lambert dies at 100

Nation/World

Prince Philip was always defined by role as husband of British queen

China Grove

One dead, several injured after head-on collision in China Grove

Crime

Man, woman charged for selling drugs to undercover deputies

Crime

Blotter: Rowan County man charged with indecent liberties with children

Local

Spencer town board gets look at Park Plaza progress

Business

‘Applicant market’: Unemployment rate improving as businesses hire more workers

Local

National, local business leaders praise Salisbury’s initiative to support Black-owned operations

Nation/World

Tillis has prostate cancer surgery

Coronavirus

Adverse reactions surface from Johnson & Johnson vaccine

Nation/World

Expert: Lack of oxygen killed George Floyd, not drugs

Local

Quotes of the week

Nation/World

Biden seeks crackdown on homemade firearms

Nation/World

Victim of former NFL player’s rampage wrote of faith, life’s fragility

News

Wrongly imprisoned man gets $750,000

High School

West falls to Statesville, finishes second in NPC

Education

Middle, high school students head back to classes full time