Lora Belle celebrates reopening on South Main Street

Published 11:22 pm Wednesday, November 20, 2019

SALISBURY – Lora Belle Baby, a children’s boutique co-owned by Machelle Frick and her daughter Aubrey Foster, has opened on South Main Street downtown.

The business celebrated its reopening with a party at 221 S. Main St. on Friday. The boutique first opened in 2012 and moved from North Main Street to the current location, the former location of Queen’s Gifts, which moved in 2018.

“Me and my daughter started this locally after finding there was nowhere to shop for baby stuff,” Frick said.

She said that Downtown Salisbury Inc., the city and F&M Bank “rolled out the red carpet” for the reopening party.

“It went very well. Everyone was very well pleased and said they thought the space was stunning,” Foster said.

The approximately 11,000-square-foot facility, including top and lower levels, is equipped with a main shopping lounge and a multifunctional space at the back called “the nest,” which is available for rent for bridal showers, baby showers and birthday parties.

The “nest” space holds as many as 49 people and has tables, linens and chairs, said Foster.

“When you first come into the store, you’ll see newborn clothes, super soft clothes, tons of blankets, teething toys, necklaces, feeding utensils for kids, diaper bags. And we have party supplies too,” Foster said. “We have good range of baby clothes, lots of hair bows, lots of Christmas clothes and pajamas. And we also have a playhouse for kids who come inside.”

Foster said being able to help her mother with the business is the greatest part of being an entrepreneur. Her own children, Ganon and Elinn, thoroughly enjoy Lora Belle.

“My kids love when we stop by and enjoy seeing all of the toys here,” she said.

The shop will host a “Get Frosted” event Saturday, encouraging children and families to go see “Frozen 2,” which will be released in theaters Friday. The event will be $12 per child and is scheduled from 10 a.m. to 2 p.m.

For more information about Saturday’s event and Lora Belle, call the store at 704- 209-4206.