Specially marked Food Lion apples to help provide 1 million meals
SALISBURY – Food Lion is partnering with its customers to help solve hunger by launching specially marked Food Lion Feeds bagged apples for sale in its stores today.
In its third year, the bagged apple campaign will help provide over 1 million meals to families facing hunger in local communities across the grocer’s 10-state footprint.
With the sale of each bag through Oct. 4, or while supplies last, Food Lion Feeds will donate six meals to local food banks, in partnership with Feeding America. The bags will maintain an MVP sale price of $2.99 throughout the campaign.
Through Food Lion Feeds, Food Lion is working to create a better tomorrow by uniting with customers and partners to help eliminate the difficult choices many families are forced to make when they are struggling with hunger.
The specially marked, bagged apples are the second of three in-store Food Lion Feeds campaigns in 2016. Through the sale of special reusable bags earlier this year, Food Lion Feeds was able to provide 1 million meals to local food banks in partnership with its customers. The specially marked apples are anticipated to provide more than 1 million meals.
One dollar from each purchase helps provide 11 meals secured by Feeding America on behalf of local member food banks. Another 55 cents (the monetary equivalent of six meals) from each bag purchase will be donated to Feeding America and a member food bank. Food Lion guarantees a minimum donation of $100,000 (monetary equivalent of 1.1 million meals.)
The in-store campaigns support Food Lion Feeds work toward its goal of providing 500 million meals to families in need in its local communities by the end of 2020.
For more information, visit www.foodlion.com/feeds.