SALISBURY  – Beginning today, Food Lion customers can help provide nutrient-rich gallons of milk to their local food banks by purchasing four participating cereals through May 10.

The promotion, a Food Lion Feeds initiative in partnership with Feeding America, is part of The Great American Milk Drive, the first nationwide program to deliver gallons of milk to families in need.

“Milk is one of the most highly-requested items by food banks, but it is rarely donated, leaving many families with limited access to the essential nutrients milk can provide,” said Christy Phillips-Brown, media and community relations director for Food Lion. “We’re proud to be a part of this initiative, which will allow us to provide thousands of gallons of milk to those in need to help them nourish their families.”

In order to “give a gallon,” customers must purchase four participating cereals, which include Corn Pops, Apple Jacks and Froot Loops.

To find out which cereals are on sale near you, visit the weekly ad flyer at www.Foodlion.com/weekly-specials. For more information on The Great American Milk Drive, visit www.milklife.com/give.