Food Lion launches ‘Groceries for Good’ campaign
Published 1:55 pm Wednesday, February 25, 2015
Food Lion is partnering with its MVP customers and vendors in its more than 1,100 stores through March 17 to help solve hunger through its Food Lion Feeds “Groceries for Good” campaign.
Through the campaign, when customers use their MVP card to buy five participating items, Food Lion Feeds will help provide five meals to local food banks in partnership with Feeding America to help feed those in need.
There are more than 800 specially marked participating products in the “Groceries for Good” campaign for MVP customers to buy, and 100 percent of donations benefit Feeding America, the nation’s leading domestic hunger-relief charity, and its network of local food banks.
Through Food Lion Feeds, Food Lion is working to create a better tomorrow by uniting with customers and partners to help eliminate the difficult choices many families are forced to make when they are struggling with hunger. Working toward its commitment to provide 500 million meals by the end of 2020, Food Lion Feeds has already donated nearly 60 million meals through in-store campaigns, like “Groceries for Good,” its food donation program and local donations and volunteerism.
To learn more about Food Lion Feeds or the “Groceries for Good” campaign, visit www.foodlion.com/feeds.