Cheerwine Press Release

Generations of families have celebrated holiday gatherings and other events with cups filled to the brim with what many call the “official punch” of the South: Cheerwine Punch. For the first time, Cheerwine is offering a pre-mixed blend of its legendary punch in two-liter bottles during the upcoming holiday season. Limited supplies of the first-ever Cheerwine Holiday Punch will be available only in North and South Carolina at select retail locations.

Although many Southern families take pride in their own variations of the venerable punch, Cheerwine is bottling the classic blend to create an easy-to-serve drink for the holidays. The punch can be served chilled directly from the bottle or, for a more festive party atmosphere, poured into a punchbowl and garnished with fruit or sherbet for serving.

Cheerwine Holiday Punch will be available beginning in early November at select locations of Bi-Lo, Winn-Dixie, Circle K, Food Lion, Harris Teeter, Lowes Foods, Walmart and other retail outlets in North and South Carolina only. The company is producing limited quantities of the bottled Cheerwine Holiday Punch only during the holidays and anticipates strong demand throughout the Carolinas.

“We know that many families have been making Cheerwine punch for generations and hope this ready-to-serve blend makes it easier for the holidays.” Cheerwine president and CEO Cliff Ritchie said. “Like our original Cheerwine, Cheerwine punch is definitely part of our family holiday tradition.”

Cheerwine is offering recipes for special serving variations, such as Cheerwine Holiday Punch with sherbet, on the company’s social media channels (Facebook, Twitter and Pinterest).