Salisbury-based Cheerwine has announced that the Fresh Market grocery chain is carrying Cheerwine in glass bottles in its 106 stores in 21 states.
“The Fresh Market began with the goal of bringing neighbors, family and friends quality foods they could savor and appreciate,” said Mathis Martines, grocery coordinator. “We look for the highest quality products to offer our customers, and new offerings, like the family-owned Cheerwine soft drink, are something that illustrates that commitment.”
The glass-bottled Cheerwine is made with cane sugar, which fits with The Fresh Market’s focus on unique and high quality beverages. The association will give Cheerwine the opportunity to deepen its expansion outside of North Carolina, while allowing The Fresh Market to bring “classic refreshment” to 21 states and 106 locations, Cheerwine said in a press release.
“Our mission is to liberate Cheerwine and to bring a smile to consumers everywhere,” added Tom Barbitta, vice president of marketing for Cheerwine. “This partnership with The Fresh Market represents a great way to extend the brand to new consumers through our original Cheerwine with real cane sugar in glass bottles.”
Cheerwine recently announced that it is focused on expanding beyond its strong Southern base as a regional soda with an intention to become a national brand.
“Our goal is to have Cheerwine in all 50 states by our 100th anniversary in 2017,” said Jim Leland, vice president of sales for Cheerwine. “Getting on the shelves of The Fresh Market locations is a great chance for people to connect with the ‘Legend.’ ”