• 48°

$20 on 20th brings out shoppers

By Nathan Hardin
nhardin@salisburypost.com
Locally owned stores all over Rowan County received a boost Monday with the success of the $20 on the 20th campaign.
The Salisbury Post promotion, initially announced on July 12, encouraged readers to spend an extra $20 to stimulate local business ó a endeavor that if worked to perfection could’ve generated up to $2.8 million in local revenue.
“It’s been wonderful,” said Gary Thornburg of The Literary Bookpost on South Main Street. “People have been coming in holding out their $20.”
Stores had increased business, and the campaign was a frequent topic.
“It’s amazing how many people have mentioned it,” said Jon Planovsky of the stationary shop, Critters.
Missie Alcorn, co-founder of Caniche, also noticed a rise in business.
“Ninty-five percent of the people that came in mentioned the $20 on the 20th,” Alcorn said. “We’ve had a great day and we thank the community at large.”
Merchandise shops weren’t the only stores to receive a business boom.
The Sidewalk Deli explained that the $20 campaign brought increased business into the food industry as well.
“I think it helped all the stores downtown,” said Scott McCombs of The Sidewalk Deli. “I had people with a $17 bill leave an extra $3 just so they spent their $20.”

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