Blogs guide the style-less
By Ariella Budick
There are so many fashion blogs, and so little consensus around which are the most influential ó or the most interesting. A successful blog is more personal than an online shopping center or another style magazine ó it reflects the character, taste, style and quirks of its creator. What follows is a sampling of sites that offer a pointed take that goes beyond what to buy and where to buy it.
Fashion Is Spinach (www.fashionisspinach.com) is authored by Ms. Spinach, aka Betsy Lowther, a freelance writer and editor. Her witty, photo-filled site featuring idiosyncratic clothing and design obsessions (a recent post sang the praises of Marshmallow Fluff packaging) was selected by Chanel in 2007 as one of the most influential fashion blogs in the world.
The Sartorialist (www.thesartorialist.blogspot.com) stalks New York City’s well-dressed. Each day, he posts photos of people seen on the street who simply incarnate elegance. His real name is Scott Schulman, and he’s a one-time showroom owner previously employed by Valentino. His popular site attracts a mix of insiders and know-nothings, and the comments are as fun as the photos are envy-inducing.
Daddy Likey: (www.daddylikey.blogspot.com). Started in 2006 by the irrepressible “Winona,” Daddy Likey doles out sage advice on such dilemmas as which outer layer might be safely paired with a long, sleeveless dress or which warm boots might serve as Ugg alternatives. “I felt like fashion blogs were going the way of fashion magazines and selling women short,” she wrote in a recent entry. “So I decided to start my own.”
I Am Fashion: (www.iamfashion.blogspot.com) is the creation of two contributors, “Barneys Girl,” who pegs herself as a “Ditzaholic based in Chicago,” and “Harrods Girl,” a self-described “fashionholic based in London during school term, and in Hong Kong other times.” Their goal: to translate runway and celebrity trends for a more youthful audience.