The Jimmy Eat World performance at Amos’ South End in Charlotte on March 30 was one of five Samsung Sound Check one-night only, private music events being held in cities around the country late-March to mid-May. Tickets have been available to media and to the public via radio promotions, street teams and through online registration.
According to promoters, Samsung Sound Check is “an exclusive music tour with leading musical acts, designed to provide consumers with rare, private concerts and the opportunity to experience the latest in music-centric mobile phones.”
Ne-Yo kicked-off the five concert series in New Orleans on March 27, with a performance also sponsored by Alltel Wireless. Gym Class Heroes performs in Chicago April 10, Paramore in Houston April 29, and Sean Kingston in Las Vegas May 14.
Each event features a one-hour performance by a headline band and music by Los Angeles deejay Matthew Sullivan. Those attending the event visit interactive phone booths where they sample Samsung phones. There’s also a chance to win prizes, including the featured product, the Samsung/Alltel Muse.
Samsung’s Muse is described as “a sophisticated, sleek flip-style device designed with easy-to-use music features, for the music-enthused user. The Muse offers an integrated MP3 player, external speakers, expandable memory slot and external touch sensitive music controls. It also allows the user to take high quality digital pictures and video with the 2-megapixel camera and camcorder.”