Editorial: A taste of the South
A taste of the South
Oh, to be a fly on the wall at Blooming-dale’s today. Servers at the chain’s flagship store in New York City will hand out Cheerwine samples as the store opens a section featuring men’s denim and sneakers.
New York shoppers probably never tasted anything quite like Salisbury’s Cheerwine before.
A mention in Style magazine is said to have led to this rare opportunity. So after launching an advertising campaign during the 2007 Super Bowl about Yankees hoarding this Southern delicacy, Cheerwine is heading North.
This is a special appearance, not a territory expansion ó yet.
Bloomingdale’s is going for a relaxed air, and a drink like Cheerwine fits that bill. Of all the beverages Americans consumed in 2005, carbonated soft drinks headed the list, accounting for 28.3 percent. That’s ahead of coffee (9 percent), milk (10 percent) and beer (11.7 percent).
Whether this promotion will have a significant impact on demand for Cheerwine is yet to be seen. The company is exploring. One small step for Cheerwine. One giant step for Southern tastes.