• 59°

Millionth shopper uses Bloom kiosk

One million Bloom supermarket shoppers have used an information kiosk to stock up on grocery tips.
The interactive stations provide more than 2,000 recipes, meal planning suggestions, wine and cheese parings, a price checker, an item locator and interactive games for kids. Shoppers can also upload their grocery list from their home computer and print it out on the informational kiosks in any Bloom store.
Bloom is a banner of Salisbury-based Food Lion, a subsidiary of Brussels-based Delhaize Group.
On average there are six “Getting Info is a Breeze” kiosks in each of Bloom’s 52 stores in Maryland, Virginia, North Carolina and South Carolina. They are typically located throughout the supermarket in or near such departments as produce, meat, wine and organic/natural foods.
ShoptoCook is a Buffalo, N.Y.-based manager of the kiosk network. It logs about 25,000 shopper interactions per week for Bloom.
“Bloom takes the hassle out of shopping and makes it fun and easy,” said Robin Johnson, Bloom’s director of marketing and brand development. “We have seen increased usage by guests of all ages. One million customers using the kiosk validates how accepted and valuable a tool it is.”
The information stations help shoppers solve their daily dilemma: What’s for dinner? Using the touch screen, they can figure out a meal plan, print a recipe and learn where to locate products in the store.
“We are pleased to be partners with Bloom and sharing the goal of engaging the consumer at a key point in the shopping experience,” said Frank Beurskens, CEO of ShoptoCook.

Comments

Comments closed.

Local

Dennis Rivers joins Salisbury Police Department in new homeless advocate position

Cleveland

Rockwell, Faith, Cleveland adopt 2021-22 budgets; East Spencer officials to receive budget next week

Sports

Brind’Amour gets contract extension with Hurricanes, wins coach of year honors

Local

West Rowan grad wins two national masonry competitions

Local

Quotes of the week

Education

Rowan, Kannapolis students below state average for federal aid applications

High School

High school baseball playoffs: Raiders roll past Oak Grove

News

3 dead, 2 still missing after tubers go over Dan River dam

Coronavirus

County, state officials work to increase vaccinations as concern over Delta variant grows

News

Cooper no fan of energy bill

BREAKING NEWS

Hexagon Agility to expand Salisbury facility, invest $28 million, create 75 new jobs

Crime

Blotter: Two men rob convenience store at gunpoint

Business

Brewery, second-floor restaurant planned for downtown China Grove

Local

Sonny Allen, former mayor of Salisbury, dies at age 90

Education

RCCC names Student Excellence Award finalists

Local

City approves permit for child care center near downtown

Landis

Landis removed from Local Government Commission’s watch list

Business

Deadline approaches to apply for Chamber of Commerce’s Leadership Rowan program

Local

YSUP Rowan launches month-long drug use prevention campaign

Education

Shoutouts

Education

RSS reports man impersonating summer meals worker

Local

County ponders plumbing replacement to completely eliminate lead in Dukeville

High School

High school baseball: Round 2 for South, East

College

College baseball: Former East slugger Chandler Blackwelder commits to North Greenville