CONCORD — Motorsports enthusiasts in the county and surrounding areas can catch some of the excitement on radio station WEGO at 1410 AM.

The highlight of the coverage will be live Bud Pole Qualifying, mostly on Friday afternoons, for many of the NASCAR NEXTEL Cup Series events. Coverage will be provided by the Motor Racing Network (MRN Radio) and the Performance Racing Network (PRN), which is also based in Cabarrus County at Lowe’s Motor Speedway.

WEGO will kick off its season Sunday with Bud Pole Qualifying for the 49th annual Daytona 500. Coverage will begin at 2 p.m.

“It’s natural for us to be carrying NASCAR coverage,” said WEGO station manager Bob Brown. “Live Bud Pole Qualifying is another great addition to our lineup, making us not only the leader in racing coverage locally, but building on our leadership in live sports coverage.”

WEGO, in addition to the NASCAR coverage, has Atlanta Braves baseball, Davidson College basketball and football, The High School Football and Basketball Game of the Week, American Legion Baseball, local holiday tournaments and more.

Also added to the lineup will be Ned Jarrett’s World of Racing, a daily commentary hosted by two-time NASCAR Champion Ned Jarrett. The program will air on WEGO at 7:30 a.m. daily and is the longest running daily syndicated racing radio program in the United States, airing continuously since 1978.

Returning for a fourth season will be the Short Track Racing Report, hosted by MRN Radio’s Steve Post. The program, airing Tuesdays and Thursdays at 7:35 a.m., covers local racing at Concord Motorsport Park, the Dirt Track at Lowe’s Motor Speedway, Legends, Bandolero and Thunder Roadster racing in the region, many of the region’s dirt tracks and much more.

WEGO has served Cabarrus County and surrounding areas for 64 years. Daytime programming includes The Bob (Brown) and Mark (Plemmons) Morning Show, the Trading Post and “Timeless Classics” music.