The famous movie line of recent years If you build it, they will come
applies more to urban development than baseball.Retailers tend to go where other retailers are. So
its no surprise that Concord Mills, a 1.4 million-square-foot collection of outlets,
shops and entertainment venues, is having a ripple effect near its Interstate 85
interchange in Cabarrus County.
Smart retailers, service industries and builders
want to draw off traffic thats already going somewhere. Concord Mills will draw 14
million to 18 million visitors a year, so it stands to reason that big-box retailers,
hotels, restaurants, medical clinics, apartments, service stations, free-standing stores,
conference centers and even entertainment parks will follow.
The magnet that is Concord Mills already has
spawned plans for a 700,000-square-foot power retail center across from the mall. Another
developer proposes a 349-acre mixed-use collection of 3,249 houses and apartments, 1.5
million square feet of office space and 700,000 square feet of retail at the
Mecklenburg-Cabarrus county line.
Bassett Furniture plans a 25,600-square-foot store
on the I-85 side opposite Concord Mills. A six-story Hampton Inn and a four-story Holiday
Inn Express are under construction diagonally across I-85 from the new mall. An Embassy
Suites will be attached to Concord Mills.
Other establishments in the works, under
construction or near completion include the Kings Grant Urgent Care Center, West Cabarrus
Church, Sleep Inn and Suites, SpringHill Suites, Bob Evans restaurant, Roadhouse Grill,
TGI Fridays, Schlotzskys Deli, Steak `n Shake, Hooters and Razoos
Cajun Cafe.
The Business Journal recently reported that retail
sales at this interchange of I-85 will eventually total $1.2 billion a year. The business
magazine says it will effectively double the retail revenue now generated by all other
businesses in Cabarrus County.
Leaders in Rowan and Salisbury can look with
tax-revenue envy toward Exit 49 on I-85. A major development such as Concord Mills and all
that comes with it could be called their Field of Dreams. But they should also
look southward for a sobering lesson in how growth happens and why having a plan in place
for when it occurs is important.
Two years ago, there was nothing at Exit 49, not
even an exit. In five years, a fair-sized city of people will live, work and reside within
a two-mile radius of Concord Mills. Developers and builders, more so than local officials,
decided this was the place. Now Concord and Cabarrus County, while enjoying the extra
revenue, will have to catch up with roads, schools, law enforcement and infrastructure.
But even worse, Concord Mills establishes the
outpost for urban sprawl. Charlotte will connect to it from the south. Concord will
connect to it from the north. Theres no turning back. For Salisbury (and Rowan
County), theres still a window of opportunity to direct and manage growth to places
it should go, while leaving some space to breathe.
It will take courageous planning, iron will and
hard swallows.
Meanwhile, sour grapes aside, Concord looks more
and more like Charlotte North and just one more traffic jam off the interstate.